FAZZ Brand Identity

A complete profile of FAZZ's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0C45E1
• secondary: #191335
• accent: #CC3366
• background: #FFFFFF
• textPrimary: #CC3366
• link: #CC3366

Typography

• primary: Fazz Neue — https://fonts.google.com/specimen/Fazz+Neue
• heading: Fazz Neue — https://fonts.google.com/specimen/Fazz+Neue

Visual Assets

• Logo:
• Favicon: https://fazz.com/#
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: financial professionals

FAZZ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fazz – Building the Future of Finance
  • Image:
  • Source: https://fazzfinancial.com/
• Fazz – Building the Future of Finance
  • Image:
  • Source: https://fazzfinancial.com/
• FAZZ - Original 1988 Trade AD / poster Hasbro 80's fashion makeup ADVERT
  • Image:
  • Source: https://www.ebay.com/itm/286705599100
• Southeast Asian fintech Fazz raises $100M Series C to serve businesses of all sizes | TechCrunch
  • Image:
  • Source: https://techcrunch.com/2022/09/13/southeast-asian-fintech-fazz-raises-100m-series-c-to-serve-businesses-of-all-sizes/
• Business Finance for Southeast Asia - Fazz Singapore
  • Image:
  • Source: https://fazz.com/sg/fazz-sff-2022/
• It's a Wrap: Fazz's Journey and Achievements in 2023 - Fazz
  • Image:
  • Source: https://fazz.com/newsroom/business/fazzs-journey-and-achievements/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Fazz Neue",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0C45E1",
  "secondary": "#191335",
  "accent": "#CC3366",
  "background": "#FFFFFF",
  "textPrimary": "#CC3366",
  "link": "#CC3366"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Fazz Neue",
   "heading": "Fazz Neue"
  },
  "fontStacks": {
   "heading": [
    "Fazz Neue",
    "sans-serif"
   ],
   "body": [
    "Fazz Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Fazz Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "18px",
   "h2": "64px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {},
 "images": {
  "logo": "https://fazz.com/wp-content/uploads/2022/07/Logo-Fazz.svg",
  "favicon": "https://fazz.com/#",
  "ogImage": "https://fazz.com/wp-content/uploads/2022/08/fazz_meta_image.jpg"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and the source URL contains 'Logo-Fazz', indicating it represents the brand.",
  "confidence": 0.9,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "financial professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 1,
    "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and the source URL contains 'Logo-Fazz', indicating it represents the brand.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}