FAZZ Brand Identity

A complete profile of FAZZ's visual system — colors, typography, components, and personality — extracted from https://fazzfinancial.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0C45E1
• secondary: #191335
• accent: #CC3366
• background: #FFFFFF
• textPrimary: #CC3366
• link: #CC3366

Typography

• primary: Fazz Neue — https://fonts.google.com/specimen/Fazz+Neue
• heading: Fazz Neue — https://fonts.google.com/specimen/Fazz+Neue

Visual Assets

• Logo:
• Favicon: https://fazz.com/#
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: financial professionals

FAZZ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fazz – Building the Future of Finance
  • Image:
  • Source: https://fazzfinancial.com/
• Fazz – Building the Future of Finance
  • Image:
  • Source: https://fazzfinancial.com/
• FAZZ - Original 1988 Trade AD / poster_ Hasbro 80's fashion makeup ADVERT
  • Image:
  • Source: https://www.ebay.com/itm/286705599100
• Southeast Asian fintech Fazz raises $100M Series C to serve businesses of all sizes | TechCrunch
  • Image:
  • Source: https://techcrunch.com/2022/09/13/southeast-asian-fintech-fazz-raises-100m-series-c-to-serve-businesses-of-all-sizes/
• Business Finance for Southeast Asia - Fazz Singapore
  • Image:
  • Source: https://fazz.com/sg/fazz-sff-2022/
• It's a Wrap: Fazz's Journey and Achievements in 2023 - Fazz
  • Image:
  • Source: https://fazz.com/newsroom/business/fazzs-journey-and-achievements/

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.