llms.txt

Fay Brand Identity

A complete profile of Fay's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #6460FB
Accent #6460FB
Body Font Manrope
Heading Font Manrope

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals looking for dietitian services

Fay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Manrope",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#6460FB",
   "secondary": "#67B0F1",
   "accent": "#6460FB",
   "background": "#FCFCFA",
   "textPrimary": "#24221F",
   "link": "#8F92A7"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Manrope",
     "heading": "Manrope"
   },
   "fontStacks": {
     "heading": [
       "Manrope",
       "Arial",
       "sans-serif"
     ],
     "body": [
       "Manrope",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "Manrope",
       "Arial",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "64px",
     "h2": "24px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "16px"
 },
 "components": {
   "input": {
     "background": "transparent",
     "textColor": "#6460FB",
     "borderColor": null,
     "borderRadius": "0px",
     "borderRadiusCorners": {
       "topLeft": "0px",
       "topRight": "0px",
       "bottomRight": "0px",
       "bottomLeft": "0px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#6460FB",
     "textColor": "#F5F4F2",
     "borderColor": "#E7E4E2",
     "borderRadius": "1000px",
     "borderRadiusCorners": {
       "topLeft": "1000px",
       "topRight": "1000px",
       "bottomRight": "1000px",
       "bottomLeft": "1000px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FCFCFA",
     "textColor": "#24221F",
     "borderRadius": "16px",
     "borderRadiusCorners": {
       "topLeft": "16px",
       "topRight": "16px",
       "bottomRight": "16px",
       "bottomLeft": "16px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": 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 "favicon": "https://cdn.prod.website-files.com/60e33881a96433966407b814/60e629bc84ee0c57182c1f8b_widget%202.png",
 "ogImage": "https://cdn.prod.website-files.com/60e33881a96433966407b814/696777371c4d734d08294013_Fay%20Open%20Graph.jpg",
 "logoHref": "https://www.faynutrition.com/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Fay'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get started",
 "reasoning": "Button #0 with text 'Get started' uses the vibrant brand color #6460FB and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 1,
 "text": "Weight LossHow to lose weight the right way",
 "reasoning": "Button #5 has a different background color (#FCFCFA) and serves as a secondary action with informative text."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "health-conscious individuals looking for dietitian services"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Fay'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}