Fathom Brand Identity

A complete profile of Fathom's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00BEFF
• secondary: #FFF58C
• accent: #00BEFF
• background: #000000
• textPrimary: #000000
• link: #9600FF

Typography

• primary: Sora — https://fonts.google.com/specimen/Sora
• heading: Ttroundsneuecond Md — https://fonts.google.com/specimen/Ttroundsneuecond+Md

Visual Assets

• Logo:
• Favicon: .png)
• Social card (og:image):

UI Components

• buttonPrimary: background=#00BEFF, textColor=#000000, borderRadius=56px, shadow=none
• buttonSecondary: background=#9600FF, textColor=#000000, borderRadius=56px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

Fathom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Overview
  • Image:
  • Source: https://fathom.video/for/teams
• Overview
  • Image:
  • Source: https://fathom.video/for/teams
• Growth partner program
  • Image: %20(1).png)
  • Source: https://fathom.video/for/referral-program
• Overview
  • Image:
  • Source: https://fathom.video/for/teams
• Overview
  • Image:
  • Source: https://fathom.video/for/teams
• Overview
  • Image:
  • Source: https://fathom.video/for/teams

Working with these fonts

Not found on Google Fonts? Here are some instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers) to load specific weights.
4. Download the captured font URLs.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Sora",
   "role": "body"
  },
  {
   "family": "Ttroundsneuecond Md",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#00BEFF",
  "secondary": "#FFF58C",
  "accent": "#00BEFF",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#9600FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Sora",
   "heading": "Ttroundsneuecond Md"
  },
  "fontStacks": {
   "heading": [
    "Sora",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Sora",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Sora",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "64px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#00BEFF",
   "textColor": "#000000",
   "borderRadius": "56px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#9600FF",
   "textColor": "#000000",
   "borderRadius": "56px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68e7961f4ff1cd5e326512f7_logo-wordmark-new.svg",
  "favicon": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68b06bbf4858c62dabf3ece9_Favicon%2032%20Black%20(1).png",
  "ogImage": "https://cdn.prod.website-files.com/6899da9beccbdbe92be49b5d/68f20f5cd1c6d0de365b8849_Fathom-Visual_Identity_Concepts-Stage_07-Website_Thumbnail-01.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}