llms.txt
Fastly Brand Identity
A complete profile of Fastly's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #E7FF7A |
| Accent | #E7FF7A |
| Body Font | Inter |
| Heading Font | ES Rebond Grotesque |
Color Palette
- primary: #E7FF7A
- secondary: #004099
- accent: #E7FF7A
- background: #000000
- textPrimary: #000000
- link: #E9190C
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: ES Rebond Grotesque — https://fonts.google.com/specimen/ES+Rebond+Grotesque
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20color%3D%22white%22%20role%3D%22img%22%20width%3D%22100%22%20viewBox%3D%220%200%201709%20768%22%20fill%3D%22white%22%20aria-hidden%3D%22false%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3EFastly%3C%2Ftitle%3E%3Cg%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M1154.2%20134.3v421.1h126.4v-64.3h-41.8V70.2h-84.7zM55.9%20491.1h43V287.9h-43V232l43-7.1v-56.6c0-68.5%2014.9-98.2%20102.3-98.2%2018.9%200%2041.2%202.8%2060.8%206.3l-11.6%2068.9c-13.3-2.1-19.8-2.5-28.2-2.5-30.8%200-38.6%203.1-38.6%2033.1V225h63.9v62.9h-63.9V491h42.5v64.3H55.9v-64.2zM1111.1%20470.7c-13.2%202.8-24.8%202.5-33.2%202.7-34.8.9-31.8-10.6-31.8-43.5v-142h66.3V225H1046V70.2h-84.7v377.3c0%2074.1%2018.3%20107.9%2098%20107.9%2018.9%200%2044.8-4.9%2064.4-9zM1637.2%20491.4c17.8%200%2032.2%2014.1%2032.2%2032%200%2017.8-14.4%2031.9-32.2%2031.9s-32.1-14.1-32.1-31.9%2014.3-32%2032.1-32m0%2058.9c14.8%200%2026.8-12.1%2026.8-26.9s-12-26.6-26.8-26.6-26.7%2011.8-26.7%2026.6%2011.9%2026.9%2026.7%2026.9m5.9-11.2l-6.5-9.5h-4.5v9.5h-7.2v-31.4h13.1c7.8%200%2012.6%203.9%2012.6%2010.9%200%205.1-2.6%208.6-6.6%209.8l7.8%2010.8h-8.7zm-10.9-15.8h5.7c3.3%200%205.5-1.3%205.5-4.7%200-3.3-2.2-4.6-5.3-4.6h-5.9zM855.6%20287.8v-11.3c-25.6-4.7-51.1-4.7-64.9-4.7-39.4%200-44.2%2020.9-44.2%2032.2%200%2016%205.5%2024.7%2048.2%2034%2062.4%2014%20125.1%2028.6%20125.1%20106%200%2073.4-37.8%20111.3-117.3%20111.3-53.2%200-104.8-11.4-144.2-21.4v-63.2h64.1v11.2c27.6%205.3%2056.5%204.8%2071.6%204.8%2042%200%2048.8-22.6%2048.8-34.6%200-16.7-12.1-24.7-51.5-32.7-74.2-12.7-133.2-38-133.2-113.5%200-71.4%2047.7-99.4%20127.3-99.4%2053.9%200%2094.8%208.4%20134.2%2018.4v62.8h-64zM465.9%20343.4l-6.4-6.4-32.7%2028.5c-1.7-.6-3.4-.9-5.3-.9-8.8%200-16%207.4-16%2016.4%200%209.1%207.2%2016.4%2016%2016.4s16-7.4%2016-16.4c0-1.7-.3-3.4-.7-4.9z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M595.6%20470.7l-.1-263.6h-84.7v24.7c-17.4-10.5-36.9-17.9-57.6-21.8h.5v-29.2H464v-21.5h-85.3v21.5H389V210h.6c-81%2014.9-142.4%2085.8-142.4%20171.2%200%2096.2%2077.9%20174.1%20174.1%20174.1%2032.8%200%2063.5-9.1%2089.7-24.9l15.3%2024.9h89.5v-84.7h-20.2zm-169.1-.1v-10h-10.1v9.9c-45.5-2.6-81.8-39.2-84.2-84.7h10.1v-10.1h-10c2.7-45.2%2038.9-81.4%2084.1-84v10h10.1v-10c44.6%202.4%2080.5%2037.4%2084.4%2081.5v2.9h-10.2v10.1h10.2v2.8c-3.8%2044.2-39.8%2079.2-84.4%2081.6zM1495%20225h174.7v62.9h-41.8l-107.1%20263.6c-30.7%2074-81.1%20143.7-157.9%20143.7-18.9%200-44-2.1-61.5-6.3l7.7-76.9c11.2%202.1%2025.8%203.5%2033.5%203.5%2035.6%200%2075.8-22.1%2088.4-60.5l-108.6-267.1h-41.8V225h174.8v62.9h-41.7l61.5%20151.3%2061.5-151.3H1495z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://www.fastly.com/favicons/favicon.ico
- Social card (og:image): https://www.fastly.com/cimages/ocb1q9kflo7k/1UfTfeN01lL2r1S0c4CTrF/7df8a14f92177c540a6f325be6cf5ef3/metadataImage-fastly-generic.png?auto=avif&canvas=1200:630&width=1200&height=630&fit=bounds&bg-color=FFFFFF
UI Components
- buttonPrimary: background=#E7FF7A, textColor=#25201E, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px inset
- buttonSecondary: background=#25201E, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px inset
Brand Personality
Tone: modern · Energy: high · Audience: tech-savvy professionals
Fastly Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- From Signal to Ship: How Your Feedback Powers Our Platform | Fastly
- War story: RPKI is working as intended | Fastly
- Fastly for iGaming | Fastly
- Exceptional Stories of Digital Innovation From 2020 | Fastly
- Image: https://www.fastly.com/cimages/ocb1q9kflo7k/5RDmNjVFsgr2qxg81gSYod/e9955c17b8fd6d17266330682267d2fb/2020-lessons-blog-logo-lg.png?auto=avif&canvas=1200:600&width=1200&height=600&fit=bounds&bg-color=FFFFFF
- Source: https://www.fastly.com/blog/ending-on-a-high-note-exceptional-stories-of-digital-innovation-from-2020
- Fastly - Fastly Empowers Partners to Strengthen Customer Security and Expand Services With New Certification Program
- A guide to protecting your data during the holidays | Fastly
Working with these fonts
Not found on Google Fonts? Instructions for using the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font".
- Hard-reload the page and click around.
- For each captured font URL: right-click → Save As.
- View the page's CSS and copy out the matching @font-face declarations.
Only do this if you have permission to use the brand assets.