# farmtheory Brand Identity

A complete profile of **farmtheory**'s visual system — colors, typography, components, and personality — extracted from [http://farmtheory.in/](http://farmtheory.in/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://farmtheory.in/.

|   Color   |   Value    |    RGB      |
|-----------|------------|-------------|
| primary   | #216BA5    | rgb(33, 107, 165) |
| secondary | #008000    | rgb(0, 128, 0)    |
| accent    | #1D5D90    | rgb(29, 93, 144)  |
| background| #FFFFFF    | rgb(255, 255, 255)|
| textPrimary | #000000 | rgb(0, 0, 0)      |
| link      | #1D5D90    | rgb(29, 93, 144)  |

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Times New Roman  
  [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman)

- **heading**: Times New Roman  
  [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman)

## Visual Assets

## UI Components

Live previews rendered using farmtheory's actual button styles.

### Input

- **background**: transparent  
- **textColor**: #666666  
- **borderColor**: null  
- **borderRadius**: 6px  
- **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: agriculture professionals

## farmtheory Brand in the Wild

Image: [i.ytimg.com](https://i.ytimg.com/vi/Z6GDgJfv_D0/hqdefault.jpg)  
Source: [youtube.com](https://www.youtube.com/playlist?list=PLG5IPUVyx2WCl4vbsjNWo2dIfLCXTGBoO)

Image: [farmtheory.co.uk](https://farmtheory.co.uk/cdn/shop/files/PXL_20250528_120006161.jpg?v=1749891416&width=1920)  
Source: [farmtheory.co.uk](https://farmtheory.co.uk/products/farmtheory-gps)

Image: [i.ytimg.com](https://i.ytimg.com/vi/sMIRgyKiNR8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBu15-sfzRuC5GU53xKP1RJaKnBgQ)  
Source: [youtube.com](https://www.youtube.com/watch?v=sMIRgyKiNR8)

Image: [inc42.com](https://inc42.com/wp-content/uploads/2024/02/Farmtheory-web.jpg)  
Source: [inc42.com](https://inc42.com/buzz/farmtheory-bags-seed-funding-to-reduce-food-waste-at-source/)

Image: [cdn.myportfolio.com](https://cdn.myportfolio.com/7a14fba7-2ff8-4285-8cc5-12e47ba43761/34b7c5ba-8c75-4536-a5d9-c075f8a8b938_rw_3840.jpg?h=fdc02e8003913436fab0b1826014219b)  
Source: [muskansrivastava.com](https://muskansrivastava.com/farm-theory)

## Frequently Asked Questions

1. **What is farmtheory's primary brand color?**  
   farmtheory's primary brand color is #216BA5. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does farmtheory use?**  
   farmtheory uses #1D5D90 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does farmtheory use?**  
   farmtheory uses Times New Roman as the primary typeface across body and headings.

4. **Does farmtheory use a light or dark theme?**  
   farmtheory's primary site uses a light color scheme, with a background of #FFFFFF.

5. **How was this brand profile generated?**  
   This profile was extracted from http://farmtheory.in/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by farmtheory.

## Methodology

Brand data on this page was extracted from [http://farmtheory.in/](http://farmtheory.in/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by farmtheory.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
    "colorScheme": "light",
    "fonts": [
        {
            "family": "Times New Roman",
            "role": "body"
        }
    ],
    "colors": {
        "primary": "#216BA5",
        "secondary": "#008000",
        "accent": "#1D5D90",
        "background": "#FFFFFF",
        "textPrimary": "#000000",
        "link": "#1D5D90"
    },
    "typography": {
        "fontFamilies": {
            "primary": "Times New Roman",
            "heading": "Times New Roman"
        },
        "fontStacks": {
            "heading": [
                "Times New Roman"
            ],
            "body": [
                "Times New Roman"
            ]
        },
        "fontSizes": {
            "h1": "16px",
            "h2": "16px",
            "body": "16px"
        }
    },
    "spacing": {
        "baseUnit": 4,
        "borderRadius": "5px"
    },
    "components": {
        "input": {
            "background": "transparent",
            "textColor": "#666666",
            "borderColor": null,
            "borderRadius": "6px",
            "shadow": "none"
        }
    },
    "personality": {
        "tone": "professional",
        "energy": "medium",
        "targetAudience": "agriculture professionals"
    },
    "confidence": {
        "buttons": 0,
        "colors": 0.9,
        "overall": 0.45
    }
}
```