farmtheory Brand Identity

A complete profile of farmtheory's visual system — colors, typography, components, and personality — extracted from http://farmtheory.in/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/farmtheory
• Machine-readable JSON: https://characterquilt.com/branding/farmtheory.json
• Per-page llms.txt: https://characterquilt.com/branding/farmtheory/llms.txt

Quick Facts

Color Palette

• primary: #216BA5
• secondary: #008000
• accent: #1D5D90
• background: #FFFFFF
• textPrimary: #000000
• link: #1D5D90

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

UI Components

• input: background=transparent, textColor=#666666, borderColor=null, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: agriculture professionals

farmtheory Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Farm Theory News - YouTube
  • Image:
  • Source: YouTube
• FarmTheory GPS Guidance System — Dual-Band RTK Ready, Autosteer Ready, 10.1" HD Display, Complete Install Kit - Black
  • Image:
  • Source: FarmTheory GPS
• Social Media Income, Farming Unions, AD Plants & Is Farming a Good Career? | YOUR questions answered
  • Image:
  • Source: YouTube
• Farmtheory Bags Seed Funding To Reduce Food Waste At Source
  • Image:
  • Source: Inc42
• muskansrivastava.com - Farm theory
  • Image:
  • Source: Muskans Rivastava

Working with these fonts

Not found on Google Fonts?

Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.