Farel Brand Identity

A complete profile of Farel's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #0F62FE
• accent: #0000EE
• background: #FFFFFF
• textPrimary: #50565D
• link: #E7F0FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: Airline industry professionals and businesses

Farel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Farel - Airline Operating System with Built-In AI Assistant
  • Image:
  • Source: Farel
• Farel Blog - Airline OS Insights & Product Updates
  • Image:
  • Source: Farel Blog
• Departure Control System - Farel
  • Image:
  • Source: Farel Departure Control
• Airline Reservation System - Farel
  • Image:
  • Source: Farel Reservation System

Working with these fonts

Not found on Google Fonts? Follow the suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Save the files locally.
5. Copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#0F62FE",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#50565D",
    "link": "#E7F0FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/LTznHrztg6BdbrOXmWFSZMkHHs.svg?width=95&height=30",
    "favicon": "https://framerusercontent.com/images/UFy5whKDzNbdAKAQ2cN2xbSQvG8.png",
    "ogImage": "https://framerusercontent.com/assets/0uNj5uiTXa0J9hIzlEkPnGYuhsM.png",
    "logoHref": "./",
    "logoAlt": "farel-logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Airline industry professionals and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}