farcast.json

Farcast Brand Identity

A complete profile of Farcast's visual system — colors, typography, components, and personality — extracted from https://www.farcast.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #DE6E4E
Accent #DE6E4E
Body Font Open Sans
Heading Font Pontano Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking job opportunities

Farcast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Pontano Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DE6E4E",
    "secondary": "#1A5557",
    "accent": "#DE6E4E",
    "background": "#F2F2F2",
    "textPrimary": "#1A5557",
    "link": "#1A5557"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Pontano Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "51px",
      "h2": "20.4px",
      "body": "23.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DE6E4E",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A5557",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/a548fca5-99af-4dd2-ab51-197fd64996e0/BlueYard_Logo-L+copy+2.png",
    "favicon": "https://images.squarespace-cdn.com/content/v1/668ed05c0899c21dde61b97e/c4ecab5c-31c4-4efe-9997-4c8fdab8d5df/favicon.ico?format=100w",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 26,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Farcast' inferred from the URL and page title.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "SEE JOB OPENINGS",
      "reasoning": "Button #1 with text 'SEE JOB OPENINGS' uses a vibrant red/orange color (#DE6E4E), which is a strong indicator of a primary call-to-action due to its visibility and action-oriented text."
    },
    "secondary": {
      "index": 0,
      "text": "Read Full Article",
      "reasoning": "Button #0 with text 'Read Full Article' uses a different color (#1A5557) and serves as a secondary action, providing additional content access."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking job opportunities"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Farcast' inferred from the URL and page title.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}