llms.txt

FamPay Brand Identity

A complete profile of FamPay's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #007BFF
Accent #FBAF03
Body Font Metropolis
Heading Font Metropolis

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: young adults and tech-savvy users

FamPay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Metropolis",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#007BFF",
  "secondary": "#6C757D",
  "accent": "#FBAF03",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#FBAF03"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Metropolis",
   "heading": "Metropolis"
  },
  "fontStacks": {
   "heading": [
    "Metropolis"
   ],
   "body": [
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "Liberation Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Metropolis"
   ]
  },
  "fontSizes": {
   "h1": "52.8px",
   "h2": "52.8px",
   "body": "52.8px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FBAF03",
   "textColor": "#1C1C1C",
   "borderRadius": "32px",
   "borderRadiusCorners": {
    "topLeft": "32px",
    "topRight": "32px",
    "bottomRight": "32px",
    "bottomLeft": "32px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#000000",
   "textColor": "#212529",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.famapp.in/assets/images/icons/common/headerWhiteLogoIcon.svg",
  "favicon": "https://www.famapp.in/assets/localImages/favicon.ico",
  "ogImage": "/assets/localImages/fampayLogo.png",
  "logoHref": "/",
  "logoAlt": "FamPay"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'FamApp' in the source URL.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get your own UPI ID",
   "reasoning": "Button #0 ('Get your own UPI ID') uses a vibrant brand color (#FBAF03) and has action-oriented text, making it the primary CTA."
  },
  "secondary": {
   "index": 3,
   "text": "Open Account",
   "reasoning": "Button #3 ('Open Account') has a different background color (#000000) and serves as a secondary action, complementing the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "young adults and tech-savvy users"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and matches the brand name 'FamApp' in the source URL.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}