FamPay Brand Identity

A complete profile of FamPay's visual system — colors, typography, components, and personality — extracted from https://fampay.in. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fampay.in.

• primary: #007BFF (rgb(0, 123, 255))
• secondary: #6C757D (rgb(108, 117, 125))
• accent: #FBAF03 (rgb(251, 175, 3))
• background: #000000 (rgb(0, 0, 0))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #FBAF03 (rgb(251, 175, 3))

Typography

Each font links to its Google Fonts page where available.

• primary: Metropolis (Metropolis Google Fonts →)
• heading: Metropolis (Metropolis Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using FamPay's actual button styles.

• Button Primary:

  • background: #FBAF03
  • textColor: #1C1C1C
  • borderRadius: 32px
  • shadow: none

• Button Secondary:

  • background: #000000
  • textColor: #212529
  • borderRadius: 0px
  • shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: young adults and tech-savvy users

FamPay Brand in the Wild

Source: tech.fampay.in

Source: fampay.in

Source: fampay.in

Source: tech.fampay.in

Source: fampay.in

Source: fampay.in

Frequently Asked Questions

1. What is FamPay's primary brand color?

   • FamPay's primary brand color is #007BFF. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does FamPay use?

   • FamPay uses #FBAF03 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does FamPay use?

   • FamPay uses Metropolis as the primary typeface across body and headings.

4. Does FamPay use a light or dark theme?

   • FamPay's primary site uses a dark color scheme, with a background of #000000.

5. Where can I find FamPay's logo?

   • FamPay's logo is available directly on their site (https://fampay.in). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?

   • This profile was extracted from https://fampay.in using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FamPay.

Methodology

Brand data on this page was extracted from https://fampay.in on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required:

{
  "colorScheme": "dark",
  "fonts": [{
      "family": "Metropolis",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
  }],
  "colors": {
    "primary": "#007BFF",
    "secondary": "#6C757D",
    "accent": "#FBAF03",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FBAF03"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Metropolis",
      "heading": "Metropolis"
    },
  "fontStacks": {
      "heading": [
        "Metropolis"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Metropolis"
      ]
    },
    "fontSizes": {
      "h1": "52.8px",
      "h2": "52.8px",
      "body": "52.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FBAF03",
      "textColor": "#1C1C1C",
      "borderRadius": "32px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#212529",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.famapp.in/assets/images/icons/common/headerWhiteLogoIcon.svg",
    "favicon": "https://www.famapp.in/assets/localImages/favicon.ico",
    "ogImage": "/assets/localImages/fampayLogo.png",
    "logoHref": "/",
    "logoAlt": "FamPay"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "young adults and tech-savvy users"
  }
}