FamPay Brand Identity

A complete profile of FamPay's visual system — colors, typography, components, and personality — extracted from https://fampay.in. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #007BFF
• secondary: #6C757D
• accent: #FBAF03
• background: #000000
• textPrimary: #000000
• link: #FBAF03

Typography

• primary: Metropolis — https://fonts.google.com/specimen/Metropolis
• heading: Metropolis — https://fonts.google.com/specimen/Metropolis

Visual Assets

• Logo: https://www.famapp.in/assets/images/icons/common/headerWhiteLogoIcon.svg
• Favicon: https://www.famapp.in/assets/localImages/favicon.ico
• Social card (og:image): /assets/localImages/fampayLogo.png

UI Components

• buttonPrimary: background=#FBAF03, textColor=#1C1C1C, borderRadius=32px, shadow=none
• buttonSecondary: background=#000000, textColor=#212529, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: young adults and tech-savvy users

FamPay Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Implementing an In-memory Queue 🧑‍💻 | by Sumit Badsara | FamPay Engineering
  • Image: https://miro.medium.com/v2/resize:fit:4000/1%2AjxwHNrlibe4HgcZv6D2OhQ.png
  • Source: https://tech.fampay.in/implementing-an-in-memory-queue-bd696d48eea8
• Writing content for a content-saturated generation
  • Image: https://blog.famapp.in/blog/content/images/size/w1000/2021/01/Diya--Blog--1--1.png
  • Source: https://fampay.in/blog/writing-content-for-a-content-saturated-generation/
• FamApp: Make payments with your own UPI and Card
  • Image: https://www.famapp.in/assets/images/images/pages/index/FamXCard.png
  • Source: https://fampay.in/
• Implementing an In-memory Queue 🧑‍💻 | by Sumit Badsara | FamPay Engineering
  • Image: https://miro.medium.com/1*qhMTXzI3AnjiBX4SZ9-D3Q.png
  • Source: https://tech.fampay.in/implementing-an-in-memory-queue-bd696d48eea8
• FamApp: Make payments with your own UPI and Card
  • Image: https://www.famapp.in/assets/images/images/pages/index/FamXTeens.png
  • Source: https://fampay.in/
• Writing content for a content-saturated generation
  • Image: https://blog.famapp.in/blog/content/images/2021/01/Diya--Blog--1--1.png
  • Source: https://fampay.in/blog/writing-content-for-a-content-saturated-generation/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.