# Fairway Health Brand Identity

A complete profile of **Fairway Health**'s visual system — colors, typography, components, and personality — extracted from https://www.fairwayhealth.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/fairway-health
- Machine-readable JSON: https://characterquilt.com/branding/fairway-health.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #62ADB4 |
| Accent | #0000EE |
| Body Font | Arial |
| Heading Font | Georgia |

## Color Palette

- primary: #62ADB4
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Arial — [Google Fonts](https://fonts.google.com/specimen/Arial)
- heading: Georgia — [Google Fonts](https://fonts.google.com/specimen/Georgia)

## Visual Assets

- Logo: 
- Favicon:

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## Fairway Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Jeremy Shek / Portfolio**
  - 
  - Source: [Jeremy Shek's Website](https://www.jeremyshek.com/)
- **Becky Herndon - American Financial Network | LinkedIn**
  - 
  - Source: [LinkedIn](https://www.linkedin.com/in/beckyherndon1)
- **Becky Herndon - American Financial Network | LinkedIn**
  - 
  - Source: [LinkedIn](https://www.linkedin.com/in/beckyherndon1)

## Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy over the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    },
    {
      "family": "Times New Roman",
      "role": "heading"
    },
    {
      "family": "Markazi Text",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#62ADB4",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "Times",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "32px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/64127181611c757138a560b8/66300ee7051978ebb921f2d2_fairwayLogo.png",
    "favicon": "https://cdn.prod.website-files.com/64127181611c757138a560b8/641399c6c0522c94448cadb0_Logo.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the favicon source URL, indicating it is the primary brand logo for Fairway Healthcare.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}
```