fairway health.json

Fairway Health Brand Identity

A complete profile of Fairway Health's visual system — colors, typography, components, and personality — extracted from https://www.fairwayhealth.co/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #62ADB4
Accent #0000EE
Body Font Arial
Heading Font Georgia

Color Palette

Typography

Visual Assets

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Fairway Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font".
  3. Hard-reload the page and click around.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources) and copy over the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    },
    {
      "family": "Times New Roman",
      "role": "heading"
    },
    {
      "family": "Markazi Text",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#62ADB4",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "Times",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "32px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/64127181611c757138a560b8/66300ee7051978ebb921f2d2_fairwayLogo.png",
    "favicon": "https://cdn.prod.website-files.com/64127181611c757138a560b8/641399c6c0522c94448cadb0_Logo.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the favicon source URL, indicating it is the primary brand logo for Fairway Healthcare.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}