Faction Brand: Colors, Fonts, Logo & Visual Identity

Faction Brand Identity

A complete profile of Faction's visual system — colors, typography, components, and personality — extracted from http://www.faction.us. Built for designers, agents, and AI tools.

Primary

#2763FD

Accent

#3898EC

Body Font

Inter

Heading

Kanit

Color Palette

Brand palette extracted from http://www.faction.us.

primary
#2763FD
rgb(39, 99, 253)
secondary
#0082F3
rgb(0, 130, 243)
accent
#3898EC
rgb(56, 152, 236)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#272727
rgb(39, 39, 39)
link
#3898EC
rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Inter Google Fonts →
heading
Kanit
Kanit Google Fonts →
Kanit, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Faction's actual button styles.

Input

input

background: #FFFFFF
textColor: #272727
borderColor: null
borderRadius: 0px
shadow: none

Button Primary

buttonPrimary

background: #272727
textColor: #FFFFFF
borderRadius: 0px
shadow: none

Button Secondary

buttonSecondary

background: #FFFFFF
textColor: #272727
borderRadius: 0px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy businesses and individuals interested in autonomous vehicle technology

Faction Brand in the Wild

Image: cdn.prod.website-files.com
Source: faction.us

Frequently Asked Questions

What is Faction's primary brand color?
Faction's primary brand color is #2763FD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Faction use?
Faction uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Faction use?
Faction uses Inter for body text and Kanit for headings. Fonts were detected on http://www.faction.us as part of their live design system.
Does Faction use a light or dark theme?
Faction's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Faction's logo?
Faction's logo is available directly on their site (http://www.faction.us). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.faction.us using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Faction.

Methodology

Brand data on this page was extracted from http://www.faction.us on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Faction.