Facio Brand Identity

A complete profile of Facio's visual system — colors, typography, components, and personality — extracted from https://www.facio.com.br/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/facio
• Machine-readable JSON: https://characterquilt.com/branding/facio.json
• Per-page llms.txt: https://characterquilt.com/branding/facio/llms.txt

Quick Facts

Color Palette

• primary: #3FE1B6
• secondary: #424D5C
• accent: #3FE1B6
• background: #FAFAFA
• textPrimary: #1F252E
• link: #1F252E

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#424D5C, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#3FE1B6, textColor=#424D5C, borderRadius=8px, shadow=none
• buttonSecondary: background=#1F252E, textColor=#FAFAFA, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: employees seeking salary advances

Facio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Segurança na Facio
  • Image:
  • Source: Segurança
• Segurança na Facio
  • Image:
  • Source: Segurança
• Position: Senior Mobile Software Engineer / Tech-Lead | Facio - Bem-estar financeiro
  • Image:
  • Source: Vagas
• Imprensa
  • Image:
  • Source: Imprensa
• Programa de Indicações da Antecipação Facio
  • Image:
  • Source: Programa de Indicações
• Sobre a Facio
  • Image:
  • Source: Sobre a Facio

Working with these fonts

Not found on Google Fonts? Here are some instructions:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3FE1B6",
    "secondary": "#424D5C",
    "accent": "#3FE1B6",
    "background": "#FAFAFA",
    "textPrimary": "#1F252E",
    "link": "#1F252E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "41px",
      "body": "15.75px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#424D5C",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3FE1B6",
      "textColor": "#424D5C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F252E",
      "textColor": "#FAFAFA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://facio.com.br/favicon-32x32.png?v=d411a1f2be12e03b1fe6467042d6a25e",
    "ogImage": "https://www.facio.com.br/sharing-images/antecipacao-2-min.jpg"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "employees seeking salary advances"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  }
}