F2 Brand Identity

A complete profile of F2's visual system — colors, typography, components, and personality — extracted from http://f2.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://f2.ai.

• Primary: #F04F22
  • rgb(240, 79, 34)
• Secondary: #0F766E
  • rgb(15, 118, 110)
• Accent: #F87171
  • rgb(248, 113, 113)
• Background: #000000
  • rgb(0, 0, 0)
• Text Primary: #000000
  • rgb(0, 0, 0)
• Link: #F87171
  • rgb(248, 113, 113)

Typography

Each font links to its Google Fonts page where available.

• Primary: Bureau Sans Google Fonts →
• Heading: Bureau Serif Google Fonts →

Visual Assets

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UI Components

Live previews rendered using F2's actual button styles.

Input

• Background: #1A1A1A
• Text Color: #A1A1A1
• Border Color: #333333
• Border Radius: 6px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, lab(66.128 -0.0000298023 0.0000119209) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Primary

• Background: #E5E5E5
• Text Color: #171717
• Border Radius: 6px
• Shadow: none

Button Secondary

• Background: #000000
• Text Color: #FAFAFA
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: private markets investors

F2 Brand in the Wild

Source: f2.ai

Source: f2.ai

Source: cdn.sanity.io

Frequently Asked Questions

1. What is F2's primary brand color?
   F2's primary brand color is #F04F22. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does F2 use?
   F2 uses #F87171 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does F2 use?
   F2 uses Bureau Sans for body text and Bureau Serif for headings. Fonts were detected on http://f2.ai as part of their live design system.
4. Does F2 use a light or dark theme?
   F2's primary site uses a light color scheme, with a background of #000000.
5. Where can I find F2's logo?
   F2's logo is available directly on their site (http://f2.ai). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from http://f2.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by F2.

Methodology

Brand data on this page was extracted from http://f2.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by F2.