llms.txt

Extern Brand Identity

A complete profile of Extern's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#2550D0
Accent	#2550D0
Body Font	Inter Display
Heading Font	Bricolagegrotesque

Color Palette

primary: #2550D0
secondary: #FFDFC1
accent: #2550D0
background: #FFFFFF
textPrimary: #000000
link: #DEE9FA

Typography

primary: Inter Display — https://fonts.google.com/specimen/Inter+Display
heading: Bricolagegrotesque — https://fonts.google.com/specimen/Bricolagegrotesque

Visual Assets

Logo:
Favicon: .png)

UI Components

buttonPrimary: background=#2550D0, textColor=#FFFFFF, borderRadius=50px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#2550D0, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: job seekers and professionals looking to build AI portfolios

Extern Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Reimagining College Career Centers for 21st century career development | Extern
- Image:
- Source: Source
Student Blog | Extern
- Image:
- Source: Source
Why Microcredentials Don't Really Get You Hired | Extern
- Image:
- Source: Source
What are Hard Skills? Examples, Importance, and How to Gain Them Through Externships | Extern
- Image:
- Source: Source
Common Mistakes in Workplace Etiquette: Avoid These Career-Derailing Behaviors | Extern
- Image:
- Source: Source

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter Display",
   "role": "body"
  },
  {
   "family": "Bricolagegrotesque",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#2550D0",
  "secondary": "#FFDFC1",
  "accent": "#2550D0",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#DEE9FA"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter Display",
   "heading": "Bricolagegrotesque"
  },
  "fontStacks": {
   "heading": [
    "Bricolagegrotesque",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Inter Display",
    "sans-serif"
   ],
   "paragraph": [
    "Inter Display",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "54px",
   "h2": "24px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2550D0",
   "textColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#2550D0",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6573df751dbab4bb0aac132c/65cbe658681665405e277f6d_extern_primary_black.svg",
  "favicon": "https://cdn.prod.website-files.com/6573df751dbab4bb0aac132c/65e9de766843f00d0c054f93_extern-favicon%20(1).png",
  "ogImage": null
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "job seekers and professionals looking to build AI portfolios"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}