Extern Brand Identity

A complete profile of Extern's visual system — colors, typography, components, and personality — extracted from http://www.extern.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/extern
• Machine-readable JSON: https://characterquilt.com/branding/extern.json
• Per-page llms.txt: https://characterquilt.com/branding/extern/llms.txt

Quick Facts

Color Palette

• primary: #2550D0
• secondary: #FFDFC1
• accent: #2550D0
• background: #FFFFFF
• textPrimary: #000000
• link: #DEE9FA

Typography

• primary: Inter Display — https://fonts.google.com/specimen/Inter+Display
• heading: Bricolagegrotesque — https://fonts.google.com/specimen/Bricolagegrotesque

Visual Assets

• Logo:
• Favicon: .png)

UI Components

• buttonPrimary: background=#2550D0, textColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#2550D0, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: job seekers and professionals looking to build AI portfolios

Extern Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Reimagining College Career Centers for 21st century career development | Extern
  • Image:
  • Source: Reimagining College Career Centers
• Student Blog | Extern
  • Image:
  • Source: Student Blog
• Why Microcredentials Don't Really Get You Hired | Extern
  • Image:
  • Source: Why Microcredentials
• What are Hard Skills? Examples, Importance, and How to Gain Them Through Externships | Extern
  • Image:
  • Source: Hard Skills
• Common Mistakes in Workplace Etiquette: Avoid These Career-Derailing Behaviors | Extern
  • Image:
  • Source: Workplace Etiquette

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "body"
    },
    {
      "family": "Bricolagegrotesque",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2550D0",
    "secondary": "#FFDFC1",
    "accent": "#2550D0",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#DEE9FA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Display",
      "heading": "Bricolagegrotesque"
    },
    "fontStacks": {
      "heading": [
        "Bricolagegrotesque",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter Display",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2550D0",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2550D0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6573df751dbab4bb0aac132c/65cbe658681665405e277f6d_extern_primary_black.svg",
    "favicon": "https://cdn.prod.website-files.com/6573df751dbab4bb0aac132c/65e9de766843f00d0c054f93_extern-favicon%20(1).png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "job seekers and professionals looking to build AI portfolios"
  }
}