Expo Brand Identity

A complete profile of Expo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #B8AE63
• secondary: #0090FF
• accent: #0D74CE
• background: #FFFFFF
• textPrimary: #000000
• link: #0D74CE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=48px
• buttonSecondary: background=transparent, textColor=#1C2024, borderColor=#CDCED6, borderRadius=48px

Brand Personality

Tone: modern · Energy: medium · Audience: developers

Expo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Audit logs - Expo Documentation
  • Image:
  • Source: https://docs.expo.dev/accounts/audit-logs/
• Expo Blog
  • Image:
  • Source: https://expo.dev/blog
• Expo Orbit
  • Image:
  • Source: https://expo.dev/orbit
• Mobile CI/CD built for React Native
  • Image:
  • Source: https://expo.dev/services/workflows

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "JetBrains Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#B8AE63",
  "secondary": "#0090FF",
  "accent": "#0D74CE",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#0D74CE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "18px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderRadius": "48px",
   "borderRadiusCorners": {
    "topLeft": "48px",
    "topRight": "48px",
    "bottomRight": "48px",
    "bottomLeft": "48px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#1C2024",
   "borderColor": "#CDCED6",
   "borderRadius": "48px",
   "borderRadiusCorners": {
    "topLeft": "48px",
    "topRight": "48px",
    "bottomRight": "48px",
    "bottomLeft": "48px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  }
 },
 "images": {
  "logo": "https://static.expo.dev/static/images/exponential.svg",
  "favicon": "https://static.expo.dev/static/favicons/favicon-light-48x48.png",
  "ogImage": "https://static.expo.dev/static/home/9-2025/og-image.png",
  "logoHref": "/",
  "logoAlt": "Expo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "developers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}