Expo Brand Identity

A complete profile of Expo's visual system — colors, typography, components, and personality — extracted from https://expo.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://expo.dev.

• Primary: #B8AE63 (rgb(184, 174, 99))
• Secondary: #0090FF (rgb(0, 144, 255))
• Accent: #0D74CE (rgb(13, 116, 206))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #000000 (rgb(0, 0, 0))
• Link: #0D74CE (rgb(13, 116, 206))

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter Google Fonts →
• Heading: Inter Google Fonts →
• Font Stack: Inter, -apple-system, system-ui, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Expo's actual button styles.

• Button Primary:

  • Background: #000000
  • Text Color: #FFFFFF
  • Border Radius: 48px
  • Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

• Button Secondary:

  • Background: transparent
  • Text Color: #1C2024
  • Border Color: #CDCED6
  • Border Radius: 48px
  • Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: developers

Expo Brand in the Wild

Image: docs.expo.dev

Image: cdn.sanity.io

Image: cdn.sanity.io

Frequently Asked Questions

• What is Expo's primary brand color?
  Expo's primary brand color is #B8AE63. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Expo use?
  Expo uses #0D74CE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Expo use?
  Expo uses Inter as the primary typeface across body and headings.
• Does Expo use a light or dark theme?
  Expo's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Expo's logo?
  Expo's logo is available directly on their site (https://expo.dev).
• How was this brand profile generated?
  This profile was extracted from https://expo.dev using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://expo.dev on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#B8AE63",
    "secondary": "#0090FF",
    "accent": "#0D74CE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0D74CE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "-apple-system",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1C2024",
      "borderColor": "#CDCED6",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://static.expo.dev/static/images/exponential.svg",
    "favicon": "https://static.expo.dev/static/favicons/favicon-light-48x48.png",
    "ogImage": "https://static.expo.dev/static/home/9-2025/og-image.png"
  }
}
``