Experiment Brand: Colors, Fonts, Logo & Visual Identity

Experiment Brand Identity

A complete profile of Experiment's visual system — colors, typography, components, and personality — extracted from http://experiment.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://experiment.com.

Color	Hex	RGB
Primary	#26B8AD	rgb(38, 184, 173)
Secondary	#96A1A6	rgb(150, 161, 166)
Accent	#36AC9C	rgb(54, 172, 156)
Background	#FFFFFF	rgb(255, 255, 255)
Text	#1A2024	rgb(26, 32, 36)
Link	#36AC9C	rgb(54, 172, 156)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
Body	Proxima Nova	Google Fonts →
Heading	Copernicus	Google Fonts →

UI Components

Live previews rendered using Experiment's actual button styles.

Input

Property	Value
Background	transparent
Text Color	#FFFFFF
Border Color	#FFFFFF
Border Radius	3px
Shadow	none

Button Primary

Property	Value
Background	#36AC9C
Text Color	#FFFFFF
Border Radius	4px
Shadow	none

Brand Personality

Tone: professional
Energy: medium
Audience: scientists and researchers

Experiment Brand in the Wild

Source: experiment.com

Frequently Asked Questions

What is Experiment's primary brand color?
Experiment's primary brand color is #26B8AD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Experiment use?
Experiment uses #36AC9C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Experiment use?
Experiment uses Proxima Nova for body text and Copernicus for headings. Fonts were detected on http://experiment.com as part of their live design system.
Does Experiment use a light or dark theme?
Experiment's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Experiment's logo?
Experiment's logo is available directly on their site (http://experiment.com).
How was this brand profile generated?
This profile was extracted from http://experiment.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from http://experiment.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Copernicus",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#26B8AD",
    "secondary": "#96A1A6",
    "accent": "#36AC9C",
    "background": "#FFFFFF",
    "textPrimary": "#1A2024",
    "link": "#36AC9C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Copernicus"
    },
    "fontStacks": {
      "heading": [
        "proxima-nova",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "27px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#36AC9C",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
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    "ogImage": "https://d1sg0ksu7mr16v.cloudfront.net/admin_uploads/fb-200-c.png",
    "logoHref": "/",
    "logoAlt": "Experiment Logo"
}