Experiment Brand Identity

A complete profile of Experiment's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #26B8AD
• secondary: #96A1A6
• accent: #36AC9C
• background: #FFFFFF
• textPrimary: #1A2024
• link: #36AC9C

Typography

• primary: Proxima Nova — Proxima Nova
• heading: Copernicus — Copernicus

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg width=%22150%22 height=%2230%22 viewBox=%220%200%20883%20173%22 xmlns=%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22 id=%22logo%22 class=%22pride__image%22 data-fc-idx=%220%22%3E%0A%20%20%20%20%3Ctitle%3E%0A%20%20%20%20%20%20%20%20Experiment%20Logo%0A%20%20%20%20%3C%2Ftitle%3E%0A%20%20%20%20%3Cpath d=%22M22.26%2081.772c.749-9.727%208.606-20.203%2022.261-20.203%2014.965%200%2022.074%209.54%2022.448%2020.203H22.26zm47.14%2023.757c-2.992%208.98-9.727%2015.9-22.821%2015.9-13.469%200-24.318-9.914-24.88-23.757h66.595c.187-.374.561-3.367.561-6.921%200-28.808-16.461-47.327-44.52-47.327C21.324%2043.424%200%2062.504%200%2091.312c0%2030.866%2021.886%2048.824%2046.579%2048.824%2021.886%200%2036.29-12.908%2041.154-28.808L69.4%20105.529zm19.144%2031.8h24.879c1.684-2.805%2018.706-27.685%2020.577-30.49l21.138%2030.49h25.44l-33.11-46.391%2031.989-44.708h-24.693l-19.829%2029.182c-1.683-2.62-18.332-26.376-20.015-29.182H89.105l32.549%2045.082-33.11%2046.018zm121.653%2035.543v-45.83c4.677%206.92%2014.591%2012.533%2027.686%2012.533%2026.189%200%2042.837-20.577%2042.837-47.889%200-26.937-15.152-47.514-42.089-47.514-14.03%200-24.505%206.547-28.995%2014.404V46.23h-20.951v126.642h21.512zm48.824-81.186c0%2017.397-10.101%2028.621-24.505%2028.621-14.217%200-24.506-11.224-24.506-28.62%200-17.024%2010.289-28.247%2024.506-28.247%2014.59%200%2024.505%2011.223%2024.505%2028.246zm51.71-9.914c.748-9.727%208.604-20.203%2022.26-20.203%2014.965%200%2022.073%209.54%2022.448%2020.203H310.73zm47.14%2023.757c-2.994%208.98-9.728%2015.9-22.822%2015.9-13.469%200-24.319-9.914-24.88-23.757h66.595c.187-.374.561-3.367.561-6.921%200-28.808-16.462-47.327-44.521-47.327-23.009%200-44.334%2019.08-44.334%2047.888%200%2030.866%2021.886%2048.824%2046.579%2048.824%2021.886%200%2036.29-12.908%2041.154-28.808l-18.333-5.799zm83.438-59.86a31.071%2031.071%200%200%200-5.799-.562c-11.972%200-22.074%205.8-26.376%2015.714V46.23h-21.138v91.1h21.7V93.93c0-17.023%207.669-26.75%2024.505-26.75%202.244%200%204.676.187%207.108.561V45.67zm32.564%2091.66v-91.1h-21.512v91.1h21.512zm-24.88-123.087c0%207.857%206.36%2014.03%2014.03%2014.03%207.857%200%2014.217-6.173%2014.217-14.03%200-7.857-6.36-14.217-14.217-14.217-7.67%200-14.03%206.36-14.03%2014.217zm61.359%20123.088V83.268c0-11.598%207.295-20.202%2018.893-20.202%2012.346%200%2017.584%208.23%2017.584%2018.706v55.558h21.325V83.268c0-11.223%207.483-20.202%2018.894-20.202%2012.159%200%2017.584%208.043%2017.584%2018.706v55.558h20.951V78.218c0-24.132-15.713-34.607-32.175-34.607-11.785%200-22.448%204.115-29.556%2016.087-4.864-10.662-15.34-16.087-27.311-16.087-10.289%200-21.7%204.864-26.938%2014.217V46.23H488.84v91.1h21.513zm147.853-55.558c.748-9.727%208.605-20.203%2022.26-20.203%2014.966%200%2022.074%209.54%2022.448%2020.203h-44.708zm47.14%2023.757c-2.993%208.98-9.727%2015.9-22.822%2015.9-13.468%200-24.318-9.914-24.88-23.757h66.595c.187-.374.562-3.367.562-6.921%200-28.808-16.462-47.327-44.522-47.327-23.008%200-44.334%2019.08-44.334%2047.888%200%2030.866%2021.887%2048.824%2046.58%2048.824%2021.886%200%2036.29-12.908%2041.153-28.808l-18.332-5.799zm52.825-20.764c0-11.972%206.547-21.512%2018.893-21.512%2013.656%200%2018.706%208.979%2018.706%2020.202v53.875h21.7V79.714c0-20.016-10.663-36.103-32.923-36.103-10.102%200-20.952%204.302-26.938%2014.778v-12.16H736.47v91.1h21.7V84.766zm105.08-66.408h-19.642v13.656c0%208.044-4.302%2014.217-14.03%2014.217h-4.676v19.267h16.836v45.831c0%2017.023%2010.475%2027.124%2027.31%2027.124%207.858%200%2011.973-1.496%2013.282-2.057v-17.959c-.935.187-4.49.749-7.482.749-8.044%200-11.598-3.367-11.598-11.411V65.497h18.893V46.23H863.25V18.357z%22 fill=%22%23333%22 fill-rule=%22evenodd%22 style=%22fill:%20rgb(255,%20255,%20255)%20!important;%22%2F%3E%0A%3C%2Fsvg%3E
• Favicon: https://d3t9s8cdqyboc5.cloudfront.net/assets/apple-touch-icon-152x152-precomposed-001739db69626ddd8518eb11f4894c292edac7b01cc6a738e1a40c4aba6e37bf.png

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none
• buttonPrimary: background=#36AC9C, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers

Experiment Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.