llms.txt

Expected Parrot Brand Identity

A complete profile of Expected Parrot's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #001F17
Accent #007A4B
Body Font Plus Jakarta Sans
Heading Font Source Serif 4

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Expected Parrot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Plus Jakarta Sans",
 "role": "body"
 },
 {
 "family": "Source Serif 4",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#001F17",
 "secondary": "#002B20",
 "accent": "#007A4B",
 "background": "#FFFFFF",
 "textPrimary": "#626262",
 "link": "#007A4B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Plus Jakarta Sans",
 "heading": "Source Serif 4"
 },
 "fontStacks": {
 "heading": [
 "Source Serif 4",
 "serif"
 ],
 "body": [
 "Plus Jakarta Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Plus Jakarta Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "12px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "#F5F4F0",
 "textColor": "#09090B",
 "borderColor": "#E6E5E0",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#007A4B",
 "textColor": "#FFFFFF",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#001F17",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22w-12%20mr-3%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20903%20448%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M616.15%20425.564L641.464%20397.945L641.464%20353.5L631.464%20353.5L631.464%20392H600C597.239%20392%20595%20394.239%20595%20397C595%20399.761%20597.239%20402%20600%20402H624.183L608.778%20418.807C606.912%20420.843%20607.05%20424.006%20609.086%20425.872C611.122%20427.738%20614.284%20427.6%20616.15%20425.564Z%22%20fill%3D%22%23666666%22%20style%3D%22fill%3A%20rgb(102%2C%20102%2C%20102)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M677.15%20425.564L702.464%20397.945L702.464%20353.5L692.464%20353.5L692.464%20392H661C658.239%20392%20656%20394.239%20656%20397C656%20399.761%20658.239%20402%20661%20402H685.183L669.778%20418.807C667.912%20420.843%20668.05%20424.006%20670.086%20425.872C672.122%20427.738%20675.284%20427.6%20677.15%20425.564Z%22%20fill%3D%22%23666666%22%20style%3D%22fill%3A%20rgb(102%2C%20102%2C%20102)%20!important%3B%22%2F%3E...
 "favicon": "https://www.expectedparrot.com/assets/favicon-P6Wj0nF9.ico",
 "ogImage": null,
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get started",
 "reasoning": "Button #0 ('Get started') uses the vibrant brand color #007A4B, which is a strong indicator of a primary call-to-action. The text 'Get started' is action-oriented, making it suitable as the primary button."
 },
 "secondary": {
 "index": 2,
 "text": "Log in / Sign up",
 "reasoning": "Button #2 ('Log in / Sign up') has a different background color (#FFFFFF) and serves as a secondary action, typical for login or account-related actions."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}