Exly Brand Identity

A complete profile of Exly's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #493AB1
• secondary: #100D26
• accent: #493AB1
• background: #FFFFFF
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#493AB1, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=transparent, textColor=#493AB1, borderColor=#493AB1, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: entrepreneurs and small business owners

Exly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Yoga Belt
  • Image:
  • Source: https://shriyog.exlyapp.com/2276ba37-f72f-48b3-8040-b00ed4577548
• How To Write A Blog Post In 2024 - Exly
  • Image:
  • Source: https://exlyapp.com/blog/growth-hacks/how-to-write-a-blog-post-in-2024/
• Yoga Belt
  • Image:
  • Source: https://shriyog.exlyapp.com/2276ba37-f72f-48b3-8040-b00ed4577548
• Write A Blog Post With Exly : Exly
  • Image:
  • Source: https://support.exlyapp.com/support/solutions/articles/84000347729-write-a-blog-post-with-exly
• Create Sales Pages on Exly : Exly
  • Image:
  • Source: https://support.exlyapp.com/support/solutions/articles/84000392247-create-sales-pages-on-exly
• Write A Blog Post With Exly : Exly
  • Image:
  • Source: https://support.exlyapp.com/support/solutions/articles/84000347729-write-a-blog-post-with-exly

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#493AB1",
    "secondary": "#100D26",
    "accent": "#493AB1",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "18px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#493AB1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#493AB1",
      "borderColor": "#493AB1",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://lpcdn.exlyapp.com/lp/static/images/favicon.ico",
    "ogImage": "https://lpcdn.exlyapp.com/lp/static/images/og_image.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "entrepreneurs and small business owners"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  }
}