Exla Brand Identity

A complete profile of Exla's visual system — colors, typography, components, and personality — extracted from https://exla.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #1A73E8
• secondary: #F0F8FF
• accent: #0066CC
• background: #FFFFFF
• textPrimary: #000000
• link: #0066CC

Typography

• primary: Helvetica — https://fonts.google.com/specimen/Helvetica
• heading: Helvetica — https://fonts.google.com/specimen/Helvetica

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and tech professionals

Exla Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ResNet34 - InferX
  • Image:
  • Source: https://docs.exla.ai/models/resnet34
• We will be there HOHO2026 Absolutely! We'll be there! Will you be joining us for a ride at the Hop On Hop Off Festival on April 10, 11 & 12? We look
  • Image:
  • Source: https://x.com/ExlaStudio/status/2042473043826528706
• EXLA Resources Inc. (EXLA) Company Information - Simply Wall St
  • Image:
  • Source: https://simplywall.st/stocks/us/materials/otc-exla/exla-resources/information
• EXLA Automotive Pressed Powder Inductor from Eaton
  • Image:
  • Source: https://videos.eaton.com/detail/video/6332736763112/exla-automotive-pressed-powder-inductor-from-eaton?autoStart=true&q=terminal%20system
• Frontiers | ExlA: A New Contributor to Pseudomonas aeruginosa Virulence
  • Image:
  • Source: https://www.frontiersin.org/journals/cellular-and-infection-microbiology/articles/10.3389/fcimb.2022.929150/full

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Helvetica",
 "role": "body"
 }
],
 "colors": {
 "primary": "#1A73E8",
 "secondary": "#F0F8FF",
 "accent": "#0066CC",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#0066CC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica",
 "heading": "Helvetica"
 },
 "fontStacks": {
 "heading": [
 "Helvetica",
 "sans-serif"
 ],
 "body": [
 "monospace"
 ],
 "paragraph": [
 "monospace"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "22.5px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {},
 "images": {
 "logo": "https://exla.ai/exla-logo.png",
 "favicon": "https://exla.ai/favicon.ico",
 "ogImage": "https://exla.ai/images/og-image.jpg",
 "logoAlt": "Exla Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Exla' in the alt text. It is also of a suitable size for a primary logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses and tech professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Exla' in the alt text. It is also of a suitable size for a primary logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}