exla.json

Exla Brand Identity

A complete profile of Exla's visual system — colors, typography, components, and personality — extracted from https://exla.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field	Value
Primary	#1A73E8
Accent	#0066CC
Body Font	Helvetica
Heading Font	Helvetica

Color Palette

primary: #1A73E8
secondary: #F0F8FF
accent: #0066CC
background: #FFFFFF
textPrimary: #000000
link: #0066CC

Typography

primary: Helvetica — https://fonts.google.com/specimen/Helvetica
heading: Helvetica — https://fonts.google.com/specimen/Helvetica

Visual Assets

Logo:
Favicon:
Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and tech professionals

Exla Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

ResNet34 - InferX
- Image:
- Source: Documentation
We will be there HOHO2026 Absolutely! We'll be there! Will you be joining us for a ride at the Hop On Hop Off Festival on April 10, 11 & 12? We look
- Image:
- Source: Tweet
EXLA Resources Inc. (EXLA) Company Information - Simply Wall St
- Image:
- Source: Simply Wall St
EXLA Automotive Pressed Powder Inductor from Eaton
- Image:
- Source: Video
Frontiers | ExlA: A New Contributor to Pseudomonas aeruginosa Virulence
- Image:
- Source: Frontiers Article

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1A73E8",
    "secondary": "#F0F8FF",
    "accent": "#0066CC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0066CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "monospace"
      ],
      "paragraph": [
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "22.5px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://exla.ai/exla-logo.png",
    "favicon": "https://exla.ai/favicon.ico",
    "ogImage": "https://exla.ai/images/og-image.jpg",
    "logoAlt": "Exla Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and tech professionals"
  }
}