Exec Brand: Colors, Fonts, Logo & Visual Identity

Exec Brand Identity

A complete profile of Exec's visual system — colors, typography, components, and personality — extracted from http://iamexec.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://iamexec.com/.

Color	Hex	RGB
Primary	#00CDED	rgb(0, 205, 237)
Secondary	#0BB8E3	rgb(11, 184, 227)
Accent	#00CDED	rgb(0, 205, 237)
Background	#FFFFFF	rgb(255, 255, 255)
Text Primary	#666666	rgb(102, 102, 102)
Link	#9CABB5	rgb(156, 171, 181)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
Primary	Circular	Google Fonts →
Heading	Circular	Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Exec's actual button styles.

Input

Background: #FFFFFF
Text Color: #000000
Border Color: #CACACA
Border Radius: 0px
Shadow: none

Button Primary

Background: #00CDED
Text Color: #FFFFFF
Border Radius: 5px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: homeowners and service professionals

Exec Brand in the Wild

Source: kube.iamexec.com

Source: iamexec.com

Frequently Asked Questions

What is Exec's primary brand color?
Exec's primary brand color is #00CDED. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Exec use?
Exec uses Circular as the primary typeface across body and headings.
Does Exec use a light or dark theme?
Exec's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Exec's logo?
Exec's logo is available directly on their site (http://iamexec.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://iamexec.com/ using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from http://iamexec.com/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Circular",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00CDED",
    "secondary": "#0BB8E3",
    "accent": "#00CDED",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#9CABB5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Circular",
      "heading": "Circular"
    },
    "fontStacks": {
      "heading": [
        "Circular",
        "Helvetica Neue",
        "Helvetica",
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Circular",
        "Helvetica Neue",
        "Helvetica",
        "Roboto",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Circular",
        "Helvetica Neue",
        "Helvetica",
        "Roboto",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CACACA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00CDED",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cache-landingpages.services.handy.com/assets/pages/region/handy_logo-e5d858d96595ec001c5268a2d7a0f91800da2c7c2f963a5307154917289c347a.svg",
    "favicon": "https://cache-landingpages.services.handy.com/assets/favicon-465fb4e7d7152f5abb6b2ecf7330aefa8a067f174110dcd80324b56aeedfea59.ico",
    "ogImage": null,
    "logoHref": "/home",
    "logoAlt": "Handy logo"
  }
}