Exa Brand Identity

A complete profile of Exa's visual system — colors, typography, components, and personality — extracted from https://exa.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://exa.ai.

primary

#374151

rgb(55, 65, 81)

secondary

#514837

rgb(81, 72, 55)

accent

#000000

rgb(0, 0, 0)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#181815

rgb(24, 24, 21)

link

#EEF8FF

rgb(238, 248, 255)

Typography

Each font links to its Google Fonts page where available.

primary

ABCDiatype

ABCDiatype Google Fonts →

heading

Trebuchet MS

Trebuchet MS Google Fonts →

Arizona, Georgia, serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M219.201%2019.4274L198.797%2048.528L221.208%2080.3462H209.055L192.777%2057.1336L176.61%2080.3462H165.014L187.09%2048.9809L166.352%2019.4274H178.505L193.111%2040.3753L207.829%2019.4274H219.201Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M266.458%2054.869V51.0191C248.061%2052.944%20236.354%2055.6616%20236.354%2064.0408C236.354%2069.8156%20240.702%2073.6655%20247.949%2073.6655C257.426%2073.6655%20266.458%2069.2494%20266.458%2054.869ZM245.719%2081.8182C234.458%2081.8182%20225.092%2075.4772%20225.092%2064.2672C225.092%2049.8868%20241.036%2045.6972%20265.677%2042.8664V41.3944C265.677%2030.2976%20259.545%2026.561%20252.075%2026.561C243.712%2026.561%20238.806%2031.2035%20238.36%2038.6768H227.88C228.883%2025.5419%20240.256%2018.1818%20251.963%2018.1818C268.465%2018.1818%20275.935%2026.2213%20275.823%2043.3193L275.712%2057.3601C275.6%2067.551%20276.158%2074.5713%20277.273%2080.3462H267.015C266.681%2078.0815%20266.346%2075.5904%20266.235%2071.967C262.555%2078.1948%20256.311%2081.8182%20245.719%2081.8182Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H78.1818V7.46269L44.8165%2050L78.1818%2092.5373V100H0V0ZM39.5825%2043.1172L66.6956%207.46269H12.4695L39.5825%2043.1172ZM8.79612%2016.3977V46.2687H31.5111L8.79612%2016.3977ZM31.5111%2053.7313H8.79612V83.6023L31.5111%2053.7313ZM12.4695%2092.5373L39.5825%2056.8828L66.6956%2092.5373H12.4695Z%22%20fill%3D%22%231F40ED%22%20style%3D%22fill%3A%20rgb(31%2C%2064%2C%20237)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Exa's actual button styles.

Input

input

backgroundtransparenttextColor#111827borderColornullborderRadius0pxshadownone

Button Primary

buttonPrimary

background#000000textColor#FFFFFFborderRadius4pxshadownone

Button Secondary

buttonSecondary

background#F2F2F2textColor#666666borderRadius4pxshadownone

Brand Personality

Tone: professionalEnergy: mediumAudience: developers and tech companies

Exa Brand in the Wild

Image: exa.imgix.net

Source: exa.ai

Image: mintcdn.com

Source: exa.ai

Image: exa.ai

Source: exa.ai

Image: exa.imgix.net

Source: exa.ai

Image: exa.ai

Source: exa.ai

Image: exa.imgix.net

Source: exa.ai

Frequently Asked Questions

What is Exa's primary brand color?

Exa's primary brand color is #374151. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Exa use?

Exa uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Exa use?

Exa uses ABCDiatype for body text and Trebuchet MS for headings. Fonts were detected on https://exa.ai as part of their live design system.

Does Exa use a light or dark theme?

Exa's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Exa's logo?

Exa's logo is available directly on their site (https://exa.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://exa.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Exa.