Evidence Brand Identity

A complete profile of Evidence's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #111827
• secondary: #1F2937
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #030712

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): /brand-assets/twitter-card-black-bg.png

UI Components

• input: background=#FFFFFF, textColor=#111827, borderColor=null, borderRadius=6px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px inset, rgb(209, 213, 219) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1F2937, borderColor=#E5E7EB, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and developers

Evidence Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Evidence - Business Intelligence as Code
  • Image:
  • Source: https://evidence.dev/
• Evidence Blog | SQL, Data Visualization and Business Intelligence
  • Image:
  • Source: https://evidence.dev/blog
• What is Evidence? | Evidence Docs
  • Image:
  • Source: https://docs.evidence.dev/
• Evidence Blog | SQL, Data Visualization and Business Intelligence
  • Image:
  • Source: https://evidence.dev/blog
• Themes & Dark Mode
  • Image:
  • Source: https://evidence.dev/blog/themes
• The Most Popular Code-based Business Intelligence Tools, Reviewed
  • Image:
  • Source: https://evidence.dev/blog/business-intelligence-tools

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Geist",
   "role": "unknown"
  },
  {
   "family": "Inter",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#111827",
  "secondary": "#1F2937",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#030712"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Geist",
    "Inter",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "body": [
    "Geist",
    "Inter",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Geist",
    "Inter",
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "36px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#111827",
   "borderColor": null,
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset, rgb(209, 213, 219) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
  },
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderColor": "#000000",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1F2937",
   "borderColor": "#E5E7EB",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://evidence.dev/brand-assets/wordmark_black.png",
  "favicon": "https://evidence.dev/favicon.ico",
  "ogImage": "/brand-assets/twitter-card-black-bg.png",
  "logoHref": "/",
  "logoAlt": "Evidence"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals and developers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}