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"reasoning": "Button #8 'Take a tour' has a different background color (#FCFCFB) and serves as a secondary action with less urgency."
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{
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}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Impact&family=Neue+Montreal&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/every",
"agent_instructions": "You are designing or implementing in Every's brand identity.\n\n# Brand profile\n- Company: Every\n- Source: https://every.io/\n- Color scheme: light\n\n# Colors\n- primary: #271DCD\n- secondary: #010214\n- accent: #3898EC\n- background: #EDE9E1\n- textPrimary: #000000\n- link: #3898EC\n\n# Typography\n- primary: Impact — https://fonts.google.com/specimen/Impact\n- heading: Neue Montreal — https://fonts.google.com/specimen/Neue+Montreal\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#271DCD, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FCFCFB, textColor=#000000, borderColor=#DCD9D1, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: startups and tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/every.json",
"page_markdown": "# Every Brand Identity\n\nA complete profile of **Every**'s visual system — colors, typography, components, and personality — extracted from https://every.io/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/every\n- Machine-readable JSON: https://characterquilt.com/branding/every.json\n- Per-page llms.txt: https://characterquilt.com/branding/every/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #271DCD |\n| Accent | #3898EC |\n| Body Font | Impact |\n| Heading Font | Neue Montreal |\n\n## Color Palette\n\n- primary: #271DCD\n- secondary: #010214\n- accent: #3898EC\n- background: #EDE9E1\n- textPrimary: #000000\n- link: #3898EC\n\n## Typography\n\n- primary: Impact — https://fonts.google.com/specimen/Impact\n- heading: Neue Montreal — https://fonts.google.com/specimen/Neue+Montreal\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20110%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.5723%208.90387L12.7625%201L10.3418%201.55075L12.1514%209.45324C12.8836%209.10117%2013.7049%208.90387%2014.5723%208.90387Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M9.1337%2013.2275H1V15.7024H9.13319C9.04233%2015.3044%208.99345%2014.8905%208.99345%2014.4649C8.99345%2014.0395%209.04285%2013.6258%209.1337%2013.2275Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M9.13229%2015.7021L1.80469%2019.2195L2.88196%2021.4491L10.2097%2017.9317L5.13859%2024.2701L7.07982%2025.8132L12.1503%2019.4756C10.6421%2018.7503%209.51246%2017.3682%209.13229%2015.7021Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M18.8026%201.55075L16.3821%201L14.5723%208.90387C15.4397%208.90387%2016.2608%209.10134%2016.9932%209.45342L18.8026%201.55075Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M12.1519%209.45339L7.08178%203.11621L5.14054%204.65932L10.2115%2010.9974L2.88391%207.48005L1.80664%209.70974L9.13459%2013.2272C9.51458%2011.561%2010.6438%2010.1787%2012.1519%209.45339Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M28.1171%2013.2275H20.0121H13.3887V15.7024H20.0114H28.1171H28.1451V13.2275H28.1171Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M26.2625%207.48022L18.9342%2010.9979L24.0055%204.65932L22.0643%203.11621L16.9941%209.45356C18.5024%2010.1789%2019.632%2011.5612%2020.012%2013.2274L27.3399%209.70991L26.2625%207.48022Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M16.9941%2019.4766L22.0646%2025.8142L24.0057%2024.2711L18.9338%2017.9316C18.4139%2018.5807%2017.7522%2019.112%2016.9941%2019.4766Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.5721%2020.0259C13.7047%2020.0259%2012.8836%2019.8286%2012.1514%2019.4766L10.3418%2027.3791L12.7623%2027.9296L14.5721%2020.0259L16.3821%2027.9298L18.8026%2027.3791L16.993%2019.4766C16.2607%2019.8286%2015.4395%2020.0259%2014.5721%2020.0259Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M59.9674%2022.3366L54.6523%207.49121H57.7187L61.6027%2019.3965H61.6611L65.4869%207.49121H68.4949L63.1797%2022.3366H59.9674Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M83.495%2015.6716C83.5145%2015.5163%2083.5242%2015.1573%2083.5242%2014.5945C83.5242%2012.2658%2082.9012%2010.4223%2081.6551%209.06393C80.4286%207.70555%2078.6959%207.02637%2076.4569%207.02637C74.9578%207.02637%2073.6534%207.35623%2072.5437%208.01614C71.4339%208.67587%2070.5772%209.59763%2069.9737%2010.7814C69.3896%2011.9652%2069.0977%2013.3332%2069.0977%2014.8856C69.0977%2016.4188%2069.3799%2017.7771%2069.9445%2018.9608C70.5285%2020.1446%2071.3755%2021.076%2072.4853%2021.7552C73.595%2022.4343%2074.9188%2022.774%2076.4569%2022.774C78.3259%2022.774%2079.8348%2022.318%2080.9834%2021.4058C81.8405%2020.7254%2082.4916%2019.8774%2082.9369%2018.8619L80.3765%2017.9331C80.1656%2018.5479%2079.774%2019.1136%2079.2021%2019.6303C78.5791%2020.1737%2077.6834%2020.4453%2076.5152%2020.4453C75.1136%2020.4453%2074.0232%2019.9893%2073.2446%2019.0773C72.4853%2018.1457%2072.0861%2017.0105%2072.0472%2015.6716H83.495ZM79.3773%2010.5194C80.1366%2011.2762%2080.5162%2012.2465%2080.5162%2013.4302H72.0472C72.125%2012.2076%2072.5632%2011.2277%2073.3613%2010.4903C74.1595%209.73347%2075.1621%209.35506%2076.3693%209.35506C77.6153%209.35506%2078.618%209.74311%2079.3773%2010.5194Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M53.7001%2015.6862C53.7196%2015.5309%2053.7293%2015.172%2053.7293%2014.6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Favicon: https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e194f7d6373f398ec7b04f_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e2117b63cbe67b72ac7a08_og_image_02img.jpg\n\n## UI Components\n\n- buttonPrimary: background=#271DCD, textColor=#FFFFFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FCFCFB, textColor=#000000, borderColor=#DCD9D1, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: startups and tech-savvy professionals\n\n## Every Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Resources**\n - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/69bad59c93c5a1efef96983d_Matthew%20Wilmer%20Harsha%20Vankayalapati%20AgentWeb%20Every%20Founder%20Blog.jpg\n - Source: https://www.every.io/resources\n- **Blog**\n - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/690a3528e7433dc51309eb5f_Shreyash%20Nigam%20Chonkie%20Every%20Founder%20Blog.jpg\n - Source: https://www.every.io/blog\n- **Transforming Post-Acute Care Operations with the Power of AI: Inside Kevin Calcado's Journey to Build Claim Health**\n - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/69de3b3832d5312d422453e4_Devyn%20Lowry%20Ocean%20Labs%20Every%20founder%20story.jpeg\n - Source: https://www.every.io/blog-post/transforming-post-acute-care-operations-with-the-power-of-ai-inside-kevin-calcados-journey-to-build-claim-health\n- **Blog**\n - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/691c84de7c304dee2a3eff3b_Jessica%20Gerwin%20Micro%20Grants%20Founder%20Blog%20Every.jpg\n - Source: https://www.every.io/blog\n- **List Of Major Startups Events In Utah**\n - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/68557c794128096b38cdaf75_List%20Of%20Major%20Startups%20Events%20In%20Utah.jpg\n - Source: https://www.every.io/blog-post/startups-events-utah\n- **Blog**\n - Image: https://cdn.prod.website-files.com/67c997dc7463b51b0fe1e541/691391765b9b1ee2bf878c3c_Dada%20Nabhaniilananda%20The%20Monk%20Dude%20Every%20Founder%20Blog.png\n - Source: https://www.every.io/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Neue Montreal\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Impact\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#271DCD\",\n \"secondary\": \"#010214\",\n \"accent\": \"#3898EC\",\n \"background\": \"#EDE9E1\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#3898EC\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Impact\",\n \"heading\": \"Neue Montreal\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Neue Montreal\",\n \"Impact\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Neue Montreal\",\n \"Impact\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Neue Montreal\",\n \"Impact\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"60px\",\n \"h2\": \"60px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#271DCD\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FCFCFB\",\n \"textColor\": \"#000000\",\n \"borderColor\": \"#DCD9D1\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e194f7d6373f398ec7b04f_favicon-32x32.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/67bd8516c05e6b61bc3f959f/67e2117b63cbe67b72ac7a08_og_image_02img.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Get started\",\n \"reasoning\": \"Button #1 'Get started' uses the vibrant brand color #271DCD and has action-oriented text, making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 8,\n \"text\": \"Take a tour\",\n \"reasoning\": \"Button #8 'Take a tour' has a different background color (#FCFCFB) and serves as a secondary action with less urgency.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"startups and tech-savvy professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}