Everest Brand Identity

A complete profile of Everest's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4B5563
• secondary: #020817
• accent: #0A2463
• background: #FFFFFF
• textPrimary: #0A2463
• link: #0A2463

Typography

• primary: Open Sans — Open Sans
• heading: Montserrat — Montserrat

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#020817, borderColor=#D1D5DB, borderRadius=6px, shadow=none
• buttonPrimary: background=#0A2463, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0A2463, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Managed Service Providers (MSPs)

Everest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Everest - AI Partner for MSPs
  • Image:
  • Source: Everest
• Everest - AI Partner for MSPs
  • Image:
  • Source: ROI Analysis
• Everest - AI Partner for MSPs
  • Image:
  • Source: Blog
• Everest - AI Partner for MSPs
  • Image:
  • Source: Everest
• Everest - AI Partner for MSPs
  • Image:
  • Source: Privacy Policy
• Everest - AI Partner for MSPs
  • Image:
  • Source: Everest

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Open Sans", "role": "body"},
 {"family": "Montserrat", "role": "heading"}
 ],
 "colors": {
 "primary": "#4B5563",
 "secondary": "#020817",
 "accent": "#0A2463",
 "background": "#FFFFFF",
 "textPrimary": "#0A2463",
 "link": "#0A2463"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Montserrat"
 },
 "fontStacks": {
 "heading": ["Montserrat", "sans-serif"],
 "body": ["Open Sans", "sans-serif"],
 "paragraph": ["Open Sans", "sans-serif"]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "30px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#020817",
 "borderColor": "#D1D5DB",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#0A2463",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0A2463",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://everestmanagedai.com/logo-large.png",
 "ogImage": "https://www.everestmanagedai.com/logo-large.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "Managed Service Providers (MSPs)"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}