EthosX Brand Identity

A complete profile of EthosX's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #357369
• secondary: #2575FC
• accent: #357369
• background: #FFFFFF
• textPrimary: #000000
• link: #22CCEE

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#141414, textColor=#7A7A7A, borderColor=#464646, borderRadius=4px, shadow=none
• buttonPrimary: background=#357369, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#1863DC, textColor=#FFFFFF, borderColor=#1863DC, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: crypto traders and investors

EthosX Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Operps - EthosX
  • Image:
  • Source: https://testnet-operps.ethosx.finance/
• Press Office - EthosX Finance | Decentralized Derivatives Trading Platform
  • Image:
  • Source: https://ethosx.finance/press-office/
• OPERPS by EthosX | High-Leverage Options Trading
  • Image:
  • Source: https://ethosx.finance/operps/
• EthosX Tutorials | Guide to Decentralized Derivatives Trading
  • Image:
  • Source: https://ethosx.finance/tutorials/
• EthosX | SneakPeak Trailer
  • Image:
  • Source: https://ethosx.finance/
• EthosX Tutorials | Guide to Decentralized Derivatives Trading
  • Image:
  • Source: https://ethosx.finance/tutorials/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "unknown"
 },
 {
 "family": "Noto Sans",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#357369",
 "secondary": "#2575FC",
 "accent": "#357369",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#22CCEE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roboto",
 "heading": "Roboto"
 },
 "fontStacks": {
 "heading": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "14px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "9px"
 },
 "components": {
 "input": {
 "background": "#141414",
 "textColor": "#7A7A7A",
 "borderColor": "#464646",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#357369",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#1863DC",
 "textColor": "#FFFFFF",
 "borderColor": "#1863DC",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://ethosx.finance/wp-content/uploads/2024/08/Full_Logo.svg",
 "favicon": "https://ethosx.finance/wp-content/uploads/2024/08/cropped-New-Project1-1-32x32.png",
 "ogImage": "https://ethosx.finance/wp-content/uploads/2024/08/N_t9ojgw.jpeg",
 "logoHref": "/"
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "crypto traders and investors"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}