EthosX Brand Identity

A complete profile of EthosX's visual system — colors, typography, components, and personality — extracted from https://www.ethosx.finance/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #357369
• secondary: #2575FC
• accent: #357369
• background: #FFFFFF
• textPrimary: #000000
• link: #22CCEE

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#141414, textColor=#7A7A7A, borderColor=#464646, borderRadius=4px, shadow=none
• buttonPrimary: background=#357369, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#1863DC, textColor=#FFFFFF, borderColor=#1863DC, borderRadius=2px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: crypto traders and investors

EthosX Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Operps - EthosX
  • Image:
  • Source: https://testnet-operps.ethosx.finance/
• Press Office - EthosX Finance | Decentralized Derivatives Trading Platform
  • Image:
  • Source: https://ethosx.finance/press-office/
• OPERPS by EthosX | High-Leverage Options Trading
  • Image:
  • Source: https://ethosx.finance/operps/
• EthosX Tutorials | Guide to Decentralized Derivatives Trading
  • Image:
  • Source: https://ethosx.finance/tutorials/
• EthosX | SneakPeak Trailer
  • Image:
  • Source: https://ethosx.finance/
• EthosX Tutorials | Guide to Decentralized Derivatives Trading
  • Image:
  • Source: https://ethosx.finance/tutorials/

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests the following flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only proceed if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Noto Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#357369",
    "secondary": "#2575FC",
    "accent": "#357369",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#22CCEE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "14px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "#141414",
      "textColor": "#7A7A7A",
      "borderColor": "#464646",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#357369",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1863DC",
      "textColor": "#FFFFFF",
      "borderColor": "#1863DC",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ethosx.finance/wp-content/uploads/2024/08/Full_Logo.svg",
    "favicon": "https://ethosx.finance/wp-content/uploads/2024/08/cropped-New-Project1-1-32x32.png",
    "ogImage": "https://ethosx.finance/wp-content/uploads/2024/08/N_t9ojgw.jpeg",
    "logoHref": "/"
  }
}