Ethos Brand: Colors, Fonts, Logo & Visual Identity

Ethos Brand Identity

A complete profile of Ethos's visual system — colors, typography, components, and personality — extracted from https://www.askethos.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.askethos.com/.

primary
#1A3A3D
rgb(26, 58, 61)

secondary
#0C3322
rgb(12, 51, 34)

accent
#1F818C
rgb(31, 129, 140)

background
#FAF9F5
rgb(250, 249, 245)

textPrimary
#1F818C
rgb(31, 129, 140)

link
#1F818C
rgb(31, 129, 140)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
Geist Google Fonts →

heading
Hedvig Letters Serif
Hedvig Letters Serif Google Fonts →

Visual Assets

Favicon

UI Components

Live previews rendered using Ethos's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: professionals seeking on-demand intelligence solutions

Ethos Brand in the Wild

Frequently Asked Questions

What is Ethos's primary brand color?
Ethos's primary brand color is #1A3A3D. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ethos use?
Ethos uses #1F818C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ethos use?
Ethos uses Geist for body text and Hedvig Letters Serif for headings. Fonts were detected on https://www.askethos.com/ as part of their live design system.

Does Ethos use a light or dark theme?
Ethos's primary site uses a light color scheme, with a background of #FAF9F5.

How was this brand profile generated?
This profile was extracted from https://www.askethos.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ethos.

Methodology

Brand data on this page was extracted from https://www.askethos.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Ethos.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Hedvig Letters Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1A3A3D",
    "secondary": "#0C3322",
    "accent": "#1F818C",
    "background": "#FAF9F5",
    "textPrimary": "#1F818C",
    "link": "#1F818C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Hedvig Letters Serif"
    },
    "fontStacks": {
      "heading": [
        "Hedvig Letters Serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F818C",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F9F6",
      "textColor": "#D4F9F8",
      "borderRadius": "33554400px",
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://agent.askethos.com/favicon.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking on-demand intelligence solutions"
  }
}