Eternal Brand Identity

A complete profile of Eternal's visual system — colors, typography, components, and personality — extracted from https://eternal.co/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000124
• secondary: #3898EC
• accent: #FF368B
• background: #000000
• textPrimary: #000000
• link: #FF368B

Typography

• primary: Soehne — https://fonts.google.com/specimen/Soehne
• heading: Marvin Visions — https://fonts.google.com/specimen/Marvin+Visions

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FF368B, textColor=#FFFFFF, borderRadius=20px, shadow=none
• buttonSecondary: background=#2F2F2E, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=20px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: health and fitness enthusiasts

Eternal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Most Innovative Concierge Care in SF and NYC
  • Image:
  • Source: https://eternal.co/memberships/concierge
• The Most Innovative Concierge Care in SF and NYC
  • Image:
  • Source: https://eternal.co/memberships/concierge
• About Us
  • Image:
  • Source: https://eternal.co/about
• Eternal | Primary, Proactive, and Performance Care
  • Image:
  • Source: https://eternal.co/memberships/healthspan
• Eternal | Your Partner in Health, Fitness, and Aging
  • Image:
  • Source: https://eternal.co/

Working with these fonts

Not found on Google Fonts? Instructions can be followed if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Soehne",
   "role": "body"
  },
  {
   "family": "Soehne Mono",
   "role": "monospace"
  },
  {
   "family": "Marvin Visions",
   "role": "display"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#000124",
  "secondary": "#3898EC",
  "accent": "#FF368B",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#FF368B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Soehne",
   "heading": "Marvin Visions"
  },
  "fontStacks": {
   "heading": [
    "Marvin Visions",
    "Impact",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica Neue",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Soehne",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "40px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FF368B",
   "textColor": "#FFFFFF",
   "borderRadius": "20px",
   "borderRadiusCorners": {
    "topLeft": "20px",
    "topRight": "20px",
    "bottomRight": "20px",
    "bottomLeft": "20px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#2F2F2E",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "20px",
   "borderRadiusCorners": {
    "topLeft": "20px",
    "topRight": "20px",
    "bottomRight": "20px",
    "bottomLeft": "20px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6840ab86d8aa75b35de5eff9/68436e018f8e06c467cf73f0_Eternal_Wordmark_White.svg",
  "favicon": "https://cdn.prod.website-files.com/6840ab86d8aa75b35de5eff9/686d67eb3be050d55800c168_Favicon.jpg",
  "ogImage": null
 },
 "___llm_logo_reasoning": {
  "selectedIndex": 2,
  "reasoning": "Logo rejected: Red flags detected (menu word). Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand 'Eternal'.",
  "confidence": 0.95,
  "rejected": true,
  "source": "llm"
 },
 "___llm_button_reasoning": {
  "primary": {
   "index": 4,
   "text": "membership options",
   "reasoning": "Button #4 uses the vibrant accent color #FF368B, which is typically used for primary CTAs. The text 'membership options' suggests an action-oriented purpose."
  },
  "secondary": {
   "index": 2,
   "text": "Join Now",
   "reasoning": "Button #2 has a different background color (#2F2F2E) and the text 'Join Now', which complements the primary CTA by offering another engagement option."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "health and fitness enthusiasts"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "___llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 2,
    "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand 'Eternal'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}