Eternal Brand Identity

A complete profile of Eternal's visual system — colors, typography, components, and personality — extracted from https://eternal.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://eternal.co/

• Primary: #000124
• Secondary: #3898EC
• Accent: #FF368B
• Background: #000000
• Text Primary: #000000
• Link: #FF368B

Typography

Each font links to its Google Fonts page where available.

• Primary: Soehne
• Heading: Marvin Visions

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Eternal's actual button styles.

• Button Primary

  • Background: #FF368B
  • Text Color: #FFFFFF
  • Border Radius: 20px
  • Shadow: none

• Button Secondary

  • Background: #2F2F2E
  • Text Color: #FFFFFF
  • Border Color: #FFFFFF
  • Border Radius: 20px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: health and fitness enthusiasts

Eternal Brand in the Wild

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Frequently Asked Questions

1. What is Eternal's primary brand color?
   Eternal's primary brand color is #000124. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Eternal use?
   Eternal uses #FF368B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Eternal use?
   Eternal uses Soehne for body text and Marvin Visions for headings. Fonts were detected on https://eternal.co/ as part of their live design system.

4. Does Eternal use a light or dark theme?
   Eternal's primary site uses a light color scheme, with a background of #000000.

5. Where can I find Eternal's logo?
   Eternal's logo is available directly on their site (https://eternal.co/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://eternal.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Eternal.

Methodology

Brand data on this page was extracted from https://eternal.co/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Soehne",
      "role": "body"
    },
    {
      "family": "Soehne Mono",
      "role": "monospace"
    },
    {
      "family": "Marvin Visions",
      "role": "display"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000124",
    "secondary": "#3898EC",
    "accent": "#FF368B",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FF368B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Marvin Visions"
    },
    "fontStacks": {
      "heading": [
        "Marvin Visions",
        "Impact",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Soehne",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF368B",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2F2F2E",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6840ab86d8aa75b35de5eff9/68436e018f8e06c467cf73f0_Eternal_Wordmark_White.svg",
    "favicon": "https://cdn.prod.website-files.com/6840ab86d8aa75b35de5eff9/686d67eb3be050d55800c168_Favicon.jpg",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "health and fitness enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}