# Etched Brand Identity A complete profile of **Etched**'s visual system — colors, typography, components, and personality — extracted from [https://www.etched.com/](https://www.etched.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://www.etched.com/. **Primary**: `#9CA3AF` **Accent**: `#9CA3AF` **Background**: `#FFFFFF` **Text Primary**: `#1A1A1A` **Link**: `#9CA3AF` ## Typography Each font links to its Google Fonts page where available. **Primary:** Sohne **Heading:** Sohne ## Visual Assets %20!important%3B%22%2F%3E%3Cpath%20d%3D%22M118.127%2028.448C112.151%2028.448%20108.323%2024.4849%20108.323%2018.3245C108.323%2012.0856%20112.151%208.12248%20118.127%208.12248C123.673%208.12248%20127.071%2011.9678%20127.071%2018.2852V19.5016H112.073C112.346%2023.2293%20114.494%2025.4658%20118.127%2025.4658C121.173%2025.4658%20122.931%2024.1317%20123.438%2022.1698H126.993C126.368%2025.8582%20123.126%2028.448%20118.127%2028.448ZM112.073%2016.8334H123.556C123.36%2013.1842%20121.329%2011.1046%20118.127%2011.1046C114.533%2011.1046%20112.424%2013.145%20112.073%2016.8334Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M89.272%2028.2516V0H92.9044V11.4969H93.0606C94.3885%209.33874%2096.5367%208.12235%2099.3098%208.12235C103.879%208.12235%20106.34%2011.1437%20106.34%2016.951V28.2516H102.708V16.951C102.708%2013.0271%20101.185%2011.2222%2097.9037%2011.2222C94.5838%2011.2222%2092.9044%2013.1449%2092.9044%2016.951V28.2516H89.272Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M78.3863%2028.448C72.4105%2028.448%2068.5438%2024.4849%2068.5438%2018.3245C68.5438%2012.2425%2072.4886%208.12248%2078.3863%208.12248C83.1513%208.12248%2086.5492%2010.9084%2087.057%2015.0284H83.5028C82.995%2012.3995%2081.1984%2011.1046%2078.3863%2011.1046C74.5196%2011.1046%2072.2543%2013.8905%2072.2543%2018.3245C72.2543%2022.7976%2074.5586%2025.4658%2078.3863%2025.4658C81.2765%2025.4658%2083.0341%2024.2887%2083.659%2021.542H87.2132C86.6274%2025.662%2083.3075%2028.448%2078.3863%2028.448Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M62.3569%208.31627H64.3098C64.9674%208.31631%2065.5912%208.58448%2066.0195%209.04926L67.6674%2010.8434C67.8741%2011.0401%2067.7051%2011.3617%2067.4044%2011.3617H62.3569V22.7214C62.3569%2024.3302%2063.2162%2025.1933%2064.7785%2025.1933H67.7635V28.2516H64.3098C60.6384%2028.2516%2058.7245%2026.2898%2058.7244%2022.6408V11.3622H54.7798V8.31583H58.7244V2.43284H62.3569V8.31627Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M45.3634%2028.4478C39.3877%2028.4478%2035.5601%2024.4847%2035.5601%2018.3243C35.5601%2012.0854%2039.3877%208.12233%2045.3634%208.12233C50.9096%208.12233%2054.3076%2011.9677%2054.3076%2018.2851V19.5015H39.3096C39.583%2023.2291%2041.7311%2025.4657%2045.3634%2025.4657C48.4099%2025.4657%2050.1675%2024.1316%2050.6752%2022.1697H54.2295C53.6045%2025.8581%2050.3628%2028.4478%2045.3634%2028.4478ZM39.3096%2016.8333H50.7924C50.5971%2013.1841%2048.5661%2011.1044%2045.3634%2011.1044C41.7702%2011.1044%2039.6611%2013.1448%2039.3096%2016.8333Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%201.10836C0%200.498763%200.498763%200%201.10836%200H27.3396C27.9492%200%2028.448%200.498763%2028.448%201.10836V27.3396C28.448%2027.9492%2027.9492%2028.448%2027.3396%2028.448H1.10836C0.498763%2028.448%200%2027.9492%200%2027.3396V1.10836ZM23.468%2023.8484H5.02618C4.80451%2023.8484%204.63826%2023.682%204.63826%2023.4788V21.1643C4.63826%2020.9611%204.82298%2020.7948%205.02618%2020.7948H20.4145C20.9989%2020.7948%2021.673%2021.0719%2022.0951%2021.5522L23.7247%2023.3196C23.9279%2023.5228%2023.7636%2023.8484%2023.468%2023.8484Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E) ## Brand Personality **Tone:** modern **Energy:** medium **Audience:** unknown ## Etched Brand in the Wild Real-world brand assets — ads, campaigns, and marketing materials. ## Frequently Asked Questions 1. **What is Etched's primary brand color?** Etched's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials. 2. **What font does Etched use?** Etched uses Sohne as the primary typeface across body and headings. 3. **Does Etched use a light or dark theme?** Etched's primary site uses a light color scheme, with a background of #FFFFFF. 4. **Where can I find Etched's logo?** Etched's logo is available directly on their site (https://www.etched.com/). The current logo URL is included in the machine-readable JSON profile linked above. 5. **How was this brand profile generated?** This profile was extracted from https://www.etched.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Etched. ## Methodology Brand data on this page was extracted from [https://www.etched.com/](https://www.etched.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.