# et al. Brand Identity

A complete profile of **et al.**'s visual system — colors, typography, components, and personality — extracted from [https://www.et-al.io](https://www.et-al.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.et-al.io.

- **primary**: #EADDD5  
- **secondary**: #A09BAC  
- **accent**: #060043  
- **background**: #E2DDD9  
- **textPrimary**: #060043  
- **link**: #060043

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter  
- **heading**: Lora

- Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)  
- Lora [Google Fonts →](https://fonts.google.com/specimen/Lora)

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using et al.'s actual button styles.

**Button Primary**  
- **background**: #060043  
- **textColor**: #000000  
- **borderRadius**: 9999px  
- **shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(100, 116, 139, 0.1) 0px 0px 4px 4px

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: tech-savvy individuals seeking curated content

## et al. Brand in the Wild

Image: [et-al.io](https://www.et-al.io/_next/image?url=%2Fassets%2Fbanner.png&w=3840&q=75)  
Source: [et-al.io](https://www.et-al.io/)

Image: [et-al.io](https://et-al.io/assets/thumbnail.jpg)  
Source: [et-al.io](https://www.et-al.io/)

Image: [et-al.io](https://www.et-al.io/_next/image?url=%2Fassets%2Fphilosophy-8.png&w=3840&q=75)  
Source: [et-al.io](https://www.et-al.io/)

Image: [et-al.io](https://www.et-al.io/_next/image?url=%2Fassets%2Ftech-2.png&w=3840&q=75)  
Source: [et-al.io](https://www.et-al.io/)

Image: [et-al.io](https://www.et-al.io/_next/image?url=%2Fassets%2Fsleep-7.png&w=750&q=75)  
Source: [et-al.io](https://www.et-al.io/)

Image: [et-al.io](https://www.et-al.io/_next/image?url=%2Fassets%2FbannerMobile.png&w=828&q=75)  
Source: [et-al.io](https://www.et-al.io/)

## Frequently Asked Questions

1. **What is et al.'s primary brand color?**  
   et al.'s primary brand color is #EADDD5. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does et al. use?**  
   et al. uses #060043 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does et al. use?**  
   et al. uses Inter for body text and Lora for headings. Fonts were detected on https://www.et-al.io as part of their live design system.
4. **Does et al. use a light or dark theme?**  
   et al.'s primary site uses a light color scheme, with a background of #E2DDD9.
5. **How was this brand profile generated?**  
   This profile was extracted from https://www.et-al.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by et al..

## Methodology

Brand data on this page was extracted from [https://www.et-al.io](https://www.et-al.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by et al.