Estimote, Inc. Brand: Colors, Fonts, Logo & Visual Identity

Estimote, Inc. Brand Identity

A complete profile of Estimote, Inc.'s visual system — colors, typography, components, and personality — extracted from http://estimote.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://estimote.com.

primary

#283C5A

rgb(40, 60, 90)

secondary

#E88957

rgb(232, 137, 87)

accent

#283C5A

rgb(40, 60, 90)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#000000

rgb(0, 0, 0)

link

#0000EE

rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary

SlateStd-Bk

SlateStd-Bk Google Fonts →

heading

BrandonText-Medium

BrandonText-Medium Google Fonts →

BrandonText-Medium, sans-serif

Visual Assets

UI Components

Live previews rendered using Estimote, Inc.'s actual button styles.

Button Primary

buttonPrimary

background #283C5A textColor #FFFFFF borderColor #283C5A borderRadius 10px shadow none

Button Secondary

buttonSecondary

background #FFFFFF textColor #283C5A borderColor #283C5A borderRadius 10px shadow none

Brand Personality

Tone: professional Energy: medium Audience: tech-savvy professionals and businesses interested in asset tracking and automation solutions.

Estimote, Inc. Brand in the Wild

Source: blog.estimote.com

Frequently Asked Questions

What is Estimote, Inc.'s primary brand color?
Estimote, Inc.'s primary brand color is #283C5A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Estimote, Inc. use?
Estimote, Inc. uses SlateStd-Bk for body text and BrandonText-Medium for headings. Fonts were detected on http://estimote.com as part of their live design system.

Does Estimote, Inc. use a light or dark theme?
Estimote, Inc.'s primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from http://estimote.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Estimote, Inc..

Methodology

Brand data on this page was extracted from http://estimote.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Estimote, Inc..

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SlateStd-Bk",
      "role": "body"
    },
    {
      "family": "BrandonText-Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#283C5A",
    "secondary": "#E88957",
    "accent": "#283C5A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SlateStd-Bk",
      "heading": "BrandonText-Medium"
    },
    "fontStacks": {
      "heading": [
        "BrandonText-Medium",
        "sans-serif"
      ],
      "body": [
        "SlateStd-Bk"
      ],
      "paragraph": [
        "SlateStd-Bk"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#283C5A",
      "textColor": "#FFFFFF",
      "borderColor": "#283C5A",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#283C5A",
      "borderColor": "#283C5A",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://estimote.com/favicon.ico",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Buy dev kit with 3 tags for $199",
      "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #283C5A and has action-oriented text 'Buy dev kit with 3 tags for $199', which is a strong call-to-action for purchasing a product."
    },
    "secondary": {
      "index": 4,
      "text": "Download PDF with 200+ use-cases",
      "reasoning": "Button #4 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers additional information ('Download PDF with 200+ use-cases'), which complements the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals and businesses interested in asset tracking and automation solutions."
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}