# ErudiFi Brand Identity

A complete profile of **ErudiFi**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value    |
|-------------|----------|
| Primary     | #4587EF  |
| Accent      | #1279FD  |
| Body Font   | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #4587EF
- accent: #1279FD
- background: #FFFFFF
- textPrimary: #3F4144
- link: #1279FD

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo:

## UI Components

- input: background=#FFFFFF, textColor=#363636, borderColor=#C4C4C4, borderRadius=5px, shadow=none
- buttonPrimary: background=#4587EF, textColor=#FFFFFF, borderRadius=5px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#3B3D40, borderRadius=5px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: students and educational institutions in Southeast Asia

## ErudiFi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Erudifi**  
   - Image:   
   - Source: https://erudifi.com/  
- **Erudifi**  
   - Image:   
   - Source: https://erudifi.com/  
- **Erudifi**  
   - Image:   
   - Source: https://erudifi.com/  
- **Education Financing in Southeast Asia**  
   - Image:   
   - Source: https://www.erudifi.com/  
- **How Education Financing Is Changing Student Outcomes**  
   - Image:   
   - Source: https://60decibels.com/insights/erudifi/  
- **Monk's Hill Ventures | ErudiFi – GPCA**  
   - Image:   
   - Source: https://www.globalprivatecapital.org/research/monks-hill-ventures-erudifi/

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#4587EF",
  "accent": "#1279FD",
  "background": "#FFFFFF",
  "textPrimary": "#3F4144",
  "link": "#1279FD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "21px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "5px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#363636",
   "borderColor": "#C4C4C4",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#4587EF",
   "textColor": "#FFFFFF",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#3B3D40",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://d9hhrg4mnvzow.cloudfront.net/www.erudifi.com/5b38a4d3-erudifi-logo.svg",
  "favicon": null,
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "students and educational institutions in Southeast Asia"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```