Era Brand Identity

A complete profile of Era's visual system — colors, typography, components, and personality — extracted from https://era.app/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://era.app/

• Primary:
  • Hex: #9DBEBE
  • RGB: rgb(157, 190, 190)
• Accent:
  • Hex: #191A17
  • RGB: rgb(25, 26, 23)
• Background:
  • Hex: #F3F3F1
  • RGB: rgb(243, 243, 241)
• Text Primary:
  • Hex: #191A17
  • RGB: rgb(25, 26, 23)
• Link:
  • Hex: #ADD2D1
  • RGB: rgb(173, 210, 209)

Typography

Each font links to its Google Fonts page where available.

• Primary: Segoe UI
• Heading: Segoe UI

Font Stacks

• Heading: [Saans VF, Saans Fallback, -apple-system, blinkmacsystemfont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif]
• Body: [Saans VF, Saans Fallback, -apple-system, blinkmacsystemfont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif]
• Paragraph: [Saans VF, Saans Fallback, -apple-system, blinkmacsystemfont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif]

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M18.3551%202.49317C18.1322%202.45262%2017.7673%202.37155%2017.3417%202.37155C15.862%202.37155%2014.4836%203.64854%2014.4836%206.8106V10.6821H11.9297V0.162156H14.4836V2.08777C14.9498%200.891865%2016.3687%200%2017.6457%200C18.0106%200%2018.2336%200.0405391%2018.3551%200.0608086V2.49317Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(25%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.493%2010.8442C20.3647%2010.8442%2018.8242%209.56729%2018.8242%207.8038C18.8242%205.95928%2020.1621%204.82418%2022.493%204.52013L24.6011%204.23636C25.1686%204.15528%2025.4524%203.8715%2025.4524%203.4053C25.4524%202.63506%2024.7024%201.98643%2023.466%201.98643C22.3106%201.98643%2021.439%202.59451%2021.3579%203.6688H18.885C19.1283%201.41888%2020.8309%200%2023.466%200C26.2429%200%2028.0064%201.58103%2028.0064%204.07419V7.78357C28.0064%208.37133%2028.2294%208.63487%2028.655%208.63487C28.7969%208.63487%2028.9996%208.59434%2028.9996%208.59434V10.6821C28.9996%2010.6821%2028.3915%2010.8037%2027.7834%2010.8037C26.7091%2010.8037%2025.9186%2010.297%2025.797%209.30375C25.3308%2010.2362%2024.0538%2010.8442%2022.493%2010.8442ZM22.9187%208.8984C24.5606%208.8984%2025.5132%207.72274%2025.5132%206.14171V5.83766L22.9187%206.26332C21.885%206.42548%2021.3782%206.91195%2021.3782%207.68222C21.3782%208.39163%2021.9863%208.8984%2022.9187%208.8984Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(25%2C%2026%2C%2023)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Era's actual button styles.

Button Primary

• Background: #191A17
• Text Color: #FFFFFF
• Border Radius: 9999px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #191A17
• Border Color: #E6E6E4
• Border Radius: 9999px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals interested in financial management

Era Brand in the Wild

Brand Assets

Image: era.app
Source: era.app

Image: era.app
Source: era.app

Image: era.app
Source: era.app

Image: era.app
Source: era.app

Image: era.app
Source: era.app

Image: era.app
Source: era.app

Frequently Asked Questions

1. What is Era's primary brand color?
   Era's primary brand color is #9DBEBE. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Era use?
   Era uses #191A17 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Era use?
   Era uses Segoe UI as the primary typeface across body and headings.

4. Does Era use a light or dark theme?
   Era's primary site uses a light color scheme, with a background of #F3F3F1.

5. Where can I find Era's logo?
   Era's logo is available directly on their site (https://era.app/).

6. How was this brand profile generated?
   This profile was extracted from https://era.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Era.

Methodology

Brand data on this page was extracted from https://era.app/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.