Epic Games Brand Identity

A complete profile of Epic Games's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #26BBFF
• accent: #26BBFF
• background: #101014
• textPrimary: #101014
• link: #26BBFF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#26BBFF, textColor=#101014, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#101014, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: game developers

Epic Games Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Small teams, big wins: Indie developers using Epic Online Services - Epic Online Services
  • Image:
  • Source: Source
• PubNub と Epic Online Services を使用して動的なマッチメイキング システムを作成する - Epic Online Services
  • Image:
  • Source: Source
• Small teams, big wins: Indie developers using Epic Online Services - Epic Online Services
  • Image:
  • Source: Source
• 에픽 온라인 서비스 | 무료 크로스 플랫폼 게임 개발 툴 - Epic Online Services
  • Image:
  • Source: Source
• Epic Online Services | Feed - Epic Online Services
  • Image:
  • Source: Source
• PubNub と Epic Online Services を使用して動的なマッチメイキング システムを作成する - Epic Online Services
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#26BBFF",
 "accent": "#26BBFF",
 "background": "#101014",
 "textPrimary": "#101014",
 "link": "#26BBFF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "24px",
 "body": "40px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#26BBFF",
 "textColor": "#101014",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#101014",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cms-assets.unrealengine.com/AVzjeqAbLRKi3W5jq0CAvz/cmb81xhub3tsu07mzu4ph0ynn",
 "favicon": "https://onlineservices.epicgames.com/cosmos/static/favicons/favicon.svg",
 "ogImage": "https://cms-assets.unrealengine.com/ADJUngP4LRSSXxtIH9SDJz/resize=width:1200/cmlh1ckh61aeu06n6m0yuwirr",
 "logoHref": "https://onlineservices.epicgames.com/en-US/home",
 "logoAlt": "EOS Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand 'Epic Online Services' with an appropriate alt text 'EOS Logo'.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Get started",
 "reasoning": "Button #0 'Get started' uses the vibrant brand color #26BBFF and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 20,
 "text": "Read now",
 "reasoning": "Button #5 'Read now' has a different background color (#FFFFFF) and serves as a secondary action, fitting the criteria for a secondary button."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "game developers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand 'Epic Online Services' with an appropriate alt text 'EOS Logo'.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}