# Epic Games Brand Identity

A complete profile of **Epic Games**'s visual system — colors, typography, components, and personality — extracted from [https://onlineservices.epicgames.com](https://onlineservices.epicgames.com/). Built for designers, agents, and AI tools.

## Primary

### Color

- Primary: #26BBFF
- Accent: #26BBFF
- Background: #101014
- Text Primary: #101014
- Link: #26BBFF

### Typography

- Body Font: Inter
- Heading: Inter

## Color Palette

Brand palette extracted from https://onlineservices.epicgames.com.

- Primary: #26BBFF (rgb(38, 187, 255))
- Accent: #26BBFF (rgb(38, 187, 255))
- Background: #101014 (rgb(16, 16, 20))
- Text Primary: #101014 (rgb(16, 16, 20))
- Link: #26BBFF (rgb(38, 187, 255))

## Typography

Each font links to its Google Fonts page where available.

- Primary: Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- Heading: Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Epic Games's actual button styles.

- **Button Primary**  
  background: #26BBFF  
  text Color: #101014  
  border Radius: 8px  
  shadow: none

- **Button Secondary**  
  background: #FFFFFF  
  text Color: #101014  
  border Radius: 8px  
  shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** game developers

## Epic Games Brand in the Wild

Source: [onlineservices.epicgames.com](https://onlineservices.epicgames.com/spotlights/small-teams-big-wins-indie-developers-using-epic-online-services)

Source: [onlineservices.epicgames.com](https://onlineservices.epicgames.com/learning/creating-dynamic-matchmaking-systems-with-pubnub-and-epic-online-services?lang=ja)

Source: [onlineservices.epicgames.com](https://onlineservices.epicgames.com/spotlights/small-teams-big-wins-indie-developers-using-epic-online-services)

## Frequently Asked Questions

1. **What is Epic Games's primary brand color?**  
   Epic Games's primary brand color is #26BBFF. It anchors the visual identity across their website, product UI, and marketing materials.
   
2. **What font does Epic Games use?**  
   Epic Games uses Inter as the primary typeface across body and headings.
   
3. **Does Epic Games use a light or dark theme?**  
   Epic Games's primary site uses a dark color scheme, with a background of #101014.
   
4. **Where can I find Epic Games's logo?**  
   Epic Games's logo is available directly on their site (https://onlineservices.epicgames.com). The current logo URL is included in the machine-readable JSON profile linked above.
   
5. **How was this brand profile generated?**  
   This profile was extracted from https://onlineservices.epicgames.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Epic Games.
   
## Methodology

Brand data on this page was extracted from [https://onlineservices.epicgames.com](https://onlineservices.epicgames.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Epic Games.