Enveda Brand Identity

A complete profile of Enveda's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6670C0
• secondary: #BD0028
• accent: #6670C0
• background: #F5F5F5
• textPrimary: #00022B
• link: #00022B

Typography

• primary: Moderat — https://fonts.google.com/specimen/Moderat
• heading: ApfelGrotezk — https://fonts.google.com/specimen/ApfelGrotezk

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#6670C0, textColor=#F8F9FA, borderColor=#F8F9FA, borderRadius=100px, shadow=none
• buttonSecondary: background=#F5F5F5, textColor=#F8F9FA, borderColor=#F8F9FA, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientific and medical professionals

Enveda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ms2mol_translation
  • Image:
  • Source: https://enveda.com/the-chemical-code-opportunity/
• Breaking Barriers: Simultaneous Target and Drug Discovery at Scale
  • Image:
  • Source: https://enveda.com/breaking-barriers-simultaneous-target-and-drug-discovery-at-scale/
• Artemisinins, Malaria, and The Quest to Systematize Collaboration between Nature and Scientists (Cures and Nobel Prizes)
  • Image:
  • Source: https://enveda.com/artemisinins-malaria-and-the-quest-to-systematize-collaboration-between-nature-and-scientists-cures-and-nobel-prizes/
• Exclusive: Biotech's Latest Unicorn Uses AI to Mine Nature's Medicine Chest
  • Image:
  • Source: https://enveda.com/news/enveda-cracking-the-chemical-code-of-life-with-ai/
• People
  • Image:
  • Source: https://enveda.com/people/
• Enveda collects another $150M for I&I drug, sprawling pipeline of preclinical assets
  • Image:
  • Source: https://enveda.com/news/enveda-collects-another-150m-for-ii-drug-sprawling-pipeline-of-preclinical-assets/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ApfelGrotezk",
   "role": "heading"
  },
  {
   "family": "Moderat",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#6670C0",
  "secondary": "#BD0028",
  "accent": "#6670C0",
  "background": "#F5F5F5",
  "textPrimary": "#00022B",
  "link": "#00022B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Moderat",
   "heading": "ApfelGrotezk"
  },
  "fontStacks": {
   "heading": [
    "ApfelGrotezk"
   ],
   "body": [
    "ApfelGrotezk"
   ],
   "paragraph": [
    "ApfelGrotezk"
   ]
  },
  "fontSizes": {
   "h1": "95.15px",
   "h2": "71.04px",
   "body": "21.7263px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#6670C0",
   "textColor": "#F8F9FA",
   "borderColor": "#F8F9FA",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F5F5F5",
   "textColor": "#F8F9FA",
   "borderColor": "#F8F9FA",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://enveda.com/wp-content/themes/enveda/img/enveda-logo-white.svg",
  "favicon": "https://enveda.com/favicon.ico",
  "ogImage": null,
  "logoHref": "https://enveda.com"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Enveda'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "See Our Pipeline",
   "reasoning": "Button #1 has a vibrant blue background (#6670C0), which is the brand color, making it the most prominent and likely primary CTA."
  },
  "secondary": {
   "index": 0,
   "text": "Join Us",
   "reasoning": "Button #0 has a light background (#F5F5F5) and serves as a secondary option with less visual prominence compared to the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "scientific and medical professionals"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Enveda'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}