Entropy Brand Identity

A complete profile of Entropy's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #111111
• background: #FEFEFE
• textPrimary: #111111
• link: #0000EE

Typography

• primary: Urbanist — Link
• heading: Clash Grotesk — Link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#EBEBEB, textColor=#000000, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#111111, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=rgba(0, 0, 0, 0.13) 0px 0px 0px -2.5px, rgba(0, 0, 0, 0) 0px 0px 0px -5px, rgba(0, 0, 0, 0.15) 0px -1px 4px 0px inset, rgb(243, 243, 241) 0px 0px 0px 2px

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Entropy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Understanding Entropy in Thermodynamics | PDF | Entropy | Gibbs Free Energy
  Image:
  Source: Link
• Entropy Website Page Template for Webflow
  Image:
  Source: Link
• Entropy: A Scorecard, Not a Cause | Martin Ciupa posted on the topic | LinkedIn
  Image:
  Source: Link
• Sample Report (Client IPv6 Addresses)
  Image:
  Source: Link
• Entropy Website Page Template for Webflow
  Image:
  Source: Link

Working with these fonts

Not found on Google Fonts? Suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Clash Grotesk",
   "role": "heading"
  },
  {
   "family": "Urbanist",
   "role": "body"
  },
  {
   "family": "Season Mix-TRIAL Regular Italic",
   "role": "unknown"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "accent": "#111111",
  "background": "#FEFEFE",
  "textPrimary": "#111111",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Urbanist",
   "heading": "Clash Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Season Mix-TRIAL Regular Italic",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Clash Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "47px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#EBEBEB",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#111111",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0.13) 0px 0px 0px -2.5px, rgba(0, 0, 0, 0) 0px 0px 0px -5px, rgba(0, 0, 0, 0.15) 0px -1px 4px 0px inset, rgb(243, 243, 241) 0px 0px 0px 2px"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/xPIEhmIpp1Ljgw4qDh3GKrrYhs.png?width=4739&height=1175",
  "favicon": "https://framerusercontent.com/images/bKLYuFpGM76FsOIv9HLNMCIkwPw.png",
  "ogImage": "https://framerusercontent.com/images/E5H2Y0gurjxbQNo2V6f9MDR9o.png",
  "logoHref": "./",
  "logoAlt": "Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Entropy'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Now",
   "reasoning": "Button #0 with text 'Get Now' has a dark background (#111111) which stands out as a strong call-to-action. The color contrast and action-oriented text make it the primary CTA."
  },
  "secondary": {
   "index": 1,
   "text": "Request a Demo",
   "reasoning": "Button #1 with text 'Request a Demo' has a light background (#FFFFFF) and a less urgent call-to-action, making it suitable as a secondary button."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Entropy'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}