Entropy Brand: Colors, Fonts, Logo & Visual Identity
Entropy Brand Identity
A complete profile of Entropy's visual system — colors, typography, components, and personality — extracted from https://www.withentropy.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.withentropy.ai/.
| Color | Code | RGB |
|---|---|---|
| primary | #0000EE | rgb(0, 0, 238) |
| accent | #111111 | rgb(17, 17, 17) |
| background | #FEFEFE | rgb(254, 254, 254) |
| textPrimary | #111111 | rgb(17, 17, 17) |
| link | #0000EE | rgb(0, 0, 238) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family | Link |
|---|---|---|
| primary | Urbanist | Google Fonts → |
| heading | Clash Grotesk | Google Fonts → |
Visual Assets
UI Components
Live previews rendered using Entropy's actual button styles.
| Component | Background | Text Color | Border Radius | Shadow |
|---|---|---|---|---|
| Input | #EBEBEB | #000000 | 8px | none |
| Button Primary | #111111 | #FFFFFF | 8px | none |
| Button Secondary | #FFFFFF | #0000EE | 8px | rgba(0, 0, 0, 0.13) 0px 0px 0px -2.5px, rgba(0, 0, 0, 0) 0px 0px 0px -5px, rgba(0, 0, 0, 0.15) 0px -1px 4px 0px inset, rgb(243, 243, 241) 0px 0px 0px 2px |
Brand Personality
Tone: professional
Energy: medium
Audience: healthcare professionals
Frequently Asked Questions
What is Entropy's primary brand color?
Entropy's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Entropy use?
Entropy uses #111111 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Entropy use?
Entropy uses Urbanist for body text and Clash Grotesk for headings. Fonts were detected on https://www.withentropy.ai/ as part of their live design system.
Does Entropy use a light or dark theme?
Entropy's primary site uses a light color scheme, with a background of #FEFEFE.
Where can I find Entropy's logo?
Entropy's logo is available directly on their site (https://www.withentropy.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.withentropy.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Entropy.
Methodology
Brand data on this page was extracted from https://www.withentropy.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.