# Engine Brand Identity

A complete profile of **Engine**'s visual system — colors, typography, components, and personality — extracted from [https://engine.com/](https://engine.com/). Built for designers, agents, and AI tools.

## Primary

#FFB200

## Accent

#FFB200

## Body Font

Oracle

## Heading

Sharp Sans Display No. 2

## Color Palette

Brand palette extracted from https://engine.com/.  
**primary**  
#FFB200  
**rgb(255, 178, 0)**  
**secondary**  
#FD4B23  
**rgb(253, 75, 35)**  
**accent**  
#FFB200  
**rgb(255, 178, 0)**  
**background**  
#FFFFFF  
**rgb(255, 255, 255)**  
**textPrimary**  
#10121A  
**rgb(16, 18, 26)**  
**link**  
#EF441E  
**rgb(239, 68, 30)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Oracle  
[Oracle Google Fonts →](https://fonts.google.com/specimen/Oracle)

**heading**  
Sharp Sans Display No. 2  
[Sharp Sans Display No. 2 Google Fonts →](https://fonts.google.com/specimen/Sharp+Sans+Display+No.+2)

## Visual Assets

%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Engine's actual button styles.

**Button Primary**  
background #FFB200  
textColor #10121A  
borderRadius 7836.84px  
shadow none

**Button Secondary**  
background #1A1A1A  
textColor #FFFFFF  
borderRadius 999px  
shadow rgba(0, 0, 0, 0.15) 0px 4px 12px 0px

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals

## Engine Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/66a41388b1be9ba182f1e80c/67fd5db29323a8b34e9bbcfa_Frequently%20flyer%20program.jpg)  
Source: [engine.com](https://engine.com/travel-trends-tech/travel-credit-cards)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/66a41388b1be9ba182f1e80c/691dd4fd4eef061e17f1db3a_Blog%20Post%20In-Line%20Image.png)  
Source: [engine.com](https://engine.com/product-updates/best-practices-for-setting-up-travel-policy-approvals)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/66a41388b1be9ba182f1e80c/68237f66a84398b0abffcf89_hotel%20booking%20trends%20(1).jpg)  
Source: [engine.com](https://engine.com/business-travel-guide/biggest-ai-expos-events-conferences-2025)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/66a41388b1be9ba182f1e80c/691e439bf70b7b9b9075125d_getty-images-HsfeM4W4eMM-unsplash.jpg)  
Source: [engine.com](https://engine.com/business-travel-guide/best-business-travel-blogs-2021)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/66a41388b1be9ba182f1e80c/684755bb0c607af90888c429_business%20spend%20management.jpg)  
Source: [engine.com](https://engine.com/business-travel-guide/corporate-travel-manager)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/66a41388b1be9ba182f1e80c/68b029d7bc9c14f5fd587d70_vitaly-gariev-mcLDtkSKrT0-unsplash.jpg)  
Source: [engine.com](https://engine.com/business-travel-guide/best-business-travel-blogs-2021)

## Frequently Asked Questions

**What is Engine's primary brand color?**  
Engine's primary brand color is #FFB200. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Engine use?**  
Engine uses Oracle for body text and Sharp Sans Display No. 2 for headings. Fonts were detected on https://engine.com/ as part of their live design system.

**Does Engine use a light or dark theme?**  
Engine's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Engine's logo?**  
Engine's logo is available directly on their site (https://engine.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://engine.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Engine.

## Methodology

Brand data on this page was extracted from [https://engine.com/](https://engine.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.  
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.  
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Engine.