# Endeavor Brand Identity

A complete profile of **Endeavor**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value      |
|------------|------------|
| Primary    | #0000EE    |
| Accent     | #ED353D    |
| Body Font  | Inter      |
| Heading Font | Kalice-Trial Medium |

## Color Palette

- primary: #0000EE
- accent: #ED353D
- background: #FFFFFF
- textPrimary: #ED353D
- link: #ED353D

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Kalice-Trial Medium — [Google Fonts](https://fonts.google.com/specimen/Kalice-Trial+Medium)

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#ED353D, textColor=#000000, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in supply chain management

## Endeavor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **About Endeavor AI — Silicon Valley AI for Industry**  
    
Source: [About Team](https://www.endeavor.ai/about/team)
- **About Endeavor AI — Silicon Valley AI for Industry**  
    
Source: [About Team](https://www.endeavor.ai/about/team)
- **About Endeavor AI — Silicon Valley AI for Industry**  
    
Source: [About Team](https://www.endeavor.ai/about/team)
- **Star Lumber - Endeavor**  
    
Source: [Endeavor](https://www.endeavor.ai/)
- **About Endeavor AI — Silicon Valley AI for Industry**  
    
Source: [About Team](https://www.endeavor.ai/about/team)
- **Endeavor - The #1 AI Platform for Supply Chain**  
    
Source: [Endeavor](https://www.endeavor.ai/)

## Working with these fonts

Not found on Google Fonts? Instructions available under permission to use the fonts.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Kalice-Trial Medium",
      "role": "heading"
    },
    {
      "family": "Geist",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#ED353D",
    "background": "#FFFFFF",
    "textPrimary": "#ED353D",
    "link": "#ED353D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Kalice-Trial Medium"
    },
    "fontStacks": {
      "heading": [
        "Kalice-Trial Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#ED353D",
      "textColor": "#000000",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/3zjzy7IEbTJlJvtK1EQcF16ipU.svg",
    "ogImage": "https://framerusercontent.com/assets/7ujxMFuxYWwgHlgxq6ZYuZMA0.png"
  },
  "personality": {
    "tone":"professional",
    "energy":"medium",
    "targetAudience":"business professionals in supply chain management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```