# Endeavor Brand Identity

A complete profile of **Endeavor**'s visual system — colors, typography, components, and personality — extracted from https://www.endeavor.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/endeavor  
- Machine-readable JSON: https://characterquilt.com/branding/endeavor.json  
- Per-page llms.txt: https://characterquilt.com/branding/endeavor/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #ED353D |
| Body Font | Inter |
| Heading Font | Kalice-Trial Medium |

## Color Palette

- primary: #0000EE
- accent: #ED353D
- background: #FFFFFF
- textPrimary: #ED353D
- link: #ED353D

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Kalice-Trial Medium — https://fonts.google.com/specimen/Kalice-Trial+Medium

## Visual Assets

- Favicon:   
- Social card (og:image):

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#ED353D, textColor=#000000, borderRadius=2px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in supply chain management

## Endeavor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **About Endeavor AI — Silicon Valley AI for Industry**  
  - Image:   
  - Source: [Link](https://www.endeavor.ai/about/team)
- **About Endeavor AI — Silicon Valley AI for Industry**  
  - Image:   
  - Source: [Link](https://www.endeavor.ai/about/team)
- **About Endeavor AI — Silicon Valley AI for Industry**  
  - Image:   
  - Source: [Link](https://www.endeavor.ai/about/team)
- **Star Lumber - Endeavor**  
  - Image:   
  - Source: [Link](https://www.endeavor.ai/)
- **About Endeavor AI — Silicon Valley AI for Industry**  
  - Image:   
  - Source: [Link](https://www.endeavor.ai/about/team)
- **Endeavor - The #1 AI Platform for Supply Chain**  
  - Image:   
  - Source: [Link](https://www.endeavor.ai/)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Kalice-Trial Medium",
      "role": "heading"
    },
    {
      "family": "Geist",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#ED353D",
    "background": "#FFFFFF",
    "textPrimary": "#ED353D",
    "link": "#ED353D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Kalice-Trial Medium"
    },
    "fontStacks": {
      "heading": [
        "Kalice-Trial Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#ED353D",
      "textColor": "#000000",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/3zjzy7IEbTJlJvtK1EQcF16ipU.svg",
    "ogImage": "https://framerusercontent.com/assets/7ujxMFuxYWwgHlgxq6ZYuZMA0.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No candidate was clearly identifiable as the main brand logo for Endeavor. The heuristic choice was not in the header and did not match typical logo characteristics.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 uses a vibrant brand color (#ED353D) and has action-oriented text ('Book a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "AI order entry accuracy90%+ accuracy\"Endeavor has been an invaluable strategic partner to solve seve",
      "reasoning": "Button #1 is from a different color group (#FFFFFF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in supply chain management"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No candidate was clearly identifiable as the main brand logo for Endeavor. The heuristic choice was not in the header and did not match typical logo characteristics.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```